Revolutionizing Reusables: A Bold Step Towards Global Sustainability

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In a world increasingly aware of the environmental impact of single-use items, Petaluma, California, is setting a remarkable example with its new reusable cup initiative. Starting next month, over 30 eateries in the downtown area will adopt a vibrant purple reusable cup, replacing disposable options. This innovative pilot program, which includes local cafes and major chains like Petal Pie Company, aims to make reusing cups as effortless as tossing a disposable one. This initiative not only marks a significant step for Petaluma but also sets a precedent for global efforts in making reusables convenient and economical.

A Collaborative Effort for Global Sustainability

The reusable cups will be provided free of charge and can be easily returned to designated bins located throughout the city. After use, the cups will be cleaned and redistributed to participating establishments, potentially eliminating hundreds of thousands of disposable cups from circulation. This initiative is spearheaded by the Center for the Economy at Closed Partners, with Kate Daly highlighting its significance as a pioneering effort in the U.S. to normalize reusable cups in restaurants.

The Importance of Consistency for Global Impact

For the program to succeed and be replicable globally, a shift from individual store initiatives to a city-wide approach is essential. Daly emphasizes that consistency and ease of use across various retailers are crucial to meeting customer expectations. Starbucks, which has conducted reusable cup trials globally, recognizes the challenges of ensuring cups are returned effectively to maximize environmental benefits.

A New Strategy for Returns on a Global Scale

Unlike previous attempts that relied on incentives for cup returns, the Petaluma pilot focuses on simplicity and accessibility. By saturating the city with the program and providing pickup services for cups taken home, the initiative encourages returns without requiring additional incentives. The messaging throughout Petaluma will reinforce the motto “Sip, Return, Repeat,” promoting a culture of reuse that can be emulated worldwide.

Designed for Functionality and Global Adoption

The reusable cups are designed for both hot and cold beverages, balancing functionality with an unattractive aesthetic to discourage customers from keeping them. The project will be monitored closely until November to assess its effectiveness, with feedback from restaurant staff being crucial to its success. This practical design and feedback loop can serve as a model for other cities and countries looking to implement similar initiatives.

A Blueprint for the Future of Reusables

With an estimated 50 billion single-use cups discarded annually in the U.S. alone, initiatives like the Petaluma project aim to shift away from this unsustainable practice. Daly envisions a future where a combination of personal reusable mugs and community options could eliminate single-use cups entirely, marking a significant step toward sustainability. This vision, if adopted globally, could lead to a substantial reduction in waste and a more sustainable approach to everyday consumption.

Leading the Way for Global Change

As this initiative unfolds, it could serve as a model for other cities and countries looking to reduce single-use waste and promote a more sustainable future. The Petaluma project exemplifies how community collaboration and innovative thinking can pave the way for meaningful change in our consumption habits. By making reusables convenient and economical, Petaluma is leading the way for a global shift towards sustainability. 

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How Individual and Collective Actions Can Drive Global Circularity Forward

Attending The World Economic Forum's Annual Meeting of the New Champions in 2024, also know as Summer Davos, on behalf of LimeLoop was an enlightening experience. The discussions and insights shared underscored the urgency and complexity of addressing global challenges, particularly in the context of sustainability and the global plastic treaty. Here are some key takeaways from the inspiring event in Dalian, China:

Individual and Collective Action

One of the most resonant themes was the need for both individual and collective action. Each of us has a role to play in driving change, whether through personal choices or by influencing broader organizational and societal shifts. The collective impact of individual actions can be profound, and it is essential that we all step forward together to create meaningful progress.

Reimagining Financial Structures

A significant point of discussion was the necessity to rethink our financial structures. Traditional models often prioritize short-term gains, which can be detrimental to long-term sustainability. We must be willing to explore and adopt new financial frameworks that support circular economies and sustainable practices. This might involve innovative funding mechanisms and impact investing that prioritize long-term environmental and social benefits.

Investing in Systems

Another crucial takeaway was the importance of investing in systems rather than just individual products or solutions. At LimeLoop, we have seen the benefits of a systems-based approach, which can lead to more sustainable and effective outcomes. This means looking beyond immediate returns and considering the broader, long-term impacts of our investments. Embracing this mindset is essential for developing and implementing circular solutions that can address the plastic crisis.

Corporate Commitment

The role of corporations in driving change cannot be overstated. Businesses have the power to make significant impacts, and their commitment to sustainable practices is vital. Corporations must actively participate in the development and implementation of circular solutions. This commitment is essential for the success of any global plastic treaty and for achieving broader sustainability goals.

The Power of Kindness

Interestingly, one of the most profound insights from the event was the critical role of kindness. In addressing global challenges, collaboration, understanding, and empathy are crucial. Kindness fosters cooperation and drives meaningful change, making it an indispensable component of our efforts to create a more sustainable world.

Policy Shifts: The Icing on the Cake

Policy shifts, such as the structure of the Global Plastic Treaty, are essential. These policies provide the framework and support needed to drive large-scale change. While individual and corporate actions are crucial, policy changes can amplify these efforts and ensure that they are sustained over the long term. These shifts are the icing on the cake, providing the necessary structure and support for a circular economy.

The Annual Meeting of the New Champions reinforced the importance of a multifaceted approach to sustainability. By taking steps forward individually and collectively, reimagining financial structures, investing in systems, securing corporate commitments, and embracing kindness, we can make significant strides in addressing the plastic crisis. The path forward requires effort from all of us, but with these principles in mind, I left the event feeling both challenged and hopeful about our ability to create a cleaner, more circular future.

Join us in the reuse revolution and let's create a circular economy together!

Ashley Etling

CEO & Co-Founder

@thelimeloop

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5 Simple Ways to Contribute to a Circular Economy

In today's world, where environmental concerns are at the forefront of many discussions, the concept of a circular economy has gained significant traction. At LimeLoop, we're passionate about creating sustainable solutions for shipping and packaging. But what can you do to support this shift towards a more circular economy? Here are five simple yet effective ways you can make a difference:

1. Embrace Reusable Packaging

One of the easiest ways to contribute to a circular economy is by opting for reusable packaging whenever possible. When shopping online, look for retailers who use LimeLoop's reusable shipping packages or similar sustainable options. These packages can be used over 50 times, significantly reducing waste compared to single-use cardboard boxes or poly mailers.

2. Return Reusable Packaging Promptly

If you receive a product in a reusable package, make sure to return it as soon as you've unpacked your items. With LimeLoop packages, it's as easy as zip, flip, and ship. Just zip up the empty package, flip over the pre-paid return label, and drop it in your mailbox or a USPS collection box.

3. Choose Products with Minimal Packaging

When shopping, opt for products with minimal or eco-friendly packaging. This reduces waste and encourages manufacturers to rethink their packaging strategies. Look for brands that prioritize sustainable packaging solutions.

4. Repair and Upcycle

Before discarding items, consider if they can be repaired or upcycled. Many products can be given a new lease on life with a little creativity or maintenance. This extends the life cycle of products and reduces the demand for new resources.

5. Support Brands Committed to Sustainability

Choose to support brands like Toad&Co that are actively working towards sustainability goals. Look for companies that use recycled materials, offer take-back programs, or are transparent about their environmental impact.

By voting with your wallet, you're encouraging more businesses to adopt circular economy principles.Remember, every small action counts. By incorporating these practices into your daily life, you're contributing to a more sustainable future and helping to "deliver a world without waste" – a mission we're deeply committed to at LimeLoop.

Join us in the reuse revolution and let's create a circular economy together!

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Embracing Circularity: 5 Compelling Reasons for Leaders

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In today's rapidly evolving business landscape, sustainability and resource efficiency have become paramount concerns for enterprises across industries. As all leaders navigate the complexities of modern-day operations, embracing circularity – a regenerative approach that minimizes waste and maximizes resource utilization – is no longer just a buzzword; it's a strategic imperative.

Here are the top five reasons why C-suite leaders should prioritize circularity in their organizational strategies.

1. Innovative Sustainability. Mitigating Environmental Impact and Regulatory Risks

As environmental regulations tighten and consumer awareness of sustainability issues grows, companies that fail to adopt circular practices risk facing hefty fines, repetitional damage, and potential legal liabilities. By embracing circularity, enterprises can proactively mitigate these risks, reduce their environmental footprint, and position themselves as responsible corporate citizens.

2. Sustainable Profitability. Enhancing Resource Efficiency and Cost Savings

Circularity is inherently geared towards optimizing resource utilization and minimizing waste.

By embracing circular business models, such as product-as-a-service, remanufacturing, or closed-loop reusables, enterprises can significantly reduce their reliance on finite raw materials, lower operational costs, and unlock new revenue streams through innovative product life-cycle management.

3. Driving Innovation and Circular Competitive Advantages

Embracing circularity fosters a culture of innovation within organizations.

By rethinking traditional linear business models and exploring new ways to create value from existing resources, enterprises can develop cutting-edge products, services, and processes that differentiate them from competitors and create sustainable competitive advantages.

4. Elevating Brand Equity. Attracting and Retaining Top Talent

Today's workforce, particularly younger generations, is increasingly conscious of environmental and social issues. By demonstrating a genuine commitment to circularity and sustainability, enterprises can enhance their employer brand, attract top talent, and foster a sense of purpose and engagement among their employees.

5. Future-Proofing Business Operations with Circularity

As the global economy transitions towards a more sustainable and circular model, enterprises that fail to adapt risk becoming obsolete. By embracing circularity now, all leaders can future-proof their organizations, positioning them to thrive in an increasingly resource-constrained and environmentally conscious world.

"The circular economy is becoming a core component of forward-looking business strategy. By rethinking the way we design, make, and use products and materials, companies can open up new opportunities for growth and value creation while reducing risks and increasing resilience." - Naoko Ishii, CEO and Chairperson of the Global Environment Facility

Implementing circularity is not just a matter of compliance or public relations; it's a strategic imperative that can drive long-term value creation, innovation, and resilience for enterprises. As leaders, the time to act is now – by integrating circularity into their organizational strategies, they can pave the way for a more sustainable, efficient, and future-ready business landscape.

 Want to learn more about embracing circularity. Let's grab a coffee. 

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Reusable Packaging Made Easy: 1000’s of Toad&Co Customers Rave About LimeLoop Mailers

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At LimeLoop, we're dedicated to revolutionizing product shipping and delivery, championing innovative sustainable packaging solutions that minimize waste and promote environmental stewardship. Our esteemed partner, Toad&Co, has enthusiastically embraced this mission by integrating the LimeLoop Reusable Mailer into their shipping options, providing customers with an eco-conscious alternative. Let's delve into the firsthand experiences of Toad&Co customers utilizing the LimeLoop Mailer and explore the seamless implementation of reusable packaging.

How Reusable Packaging Opt-In Works for Toad&Co Customers. 

When Toad&Co customers opt-in to the reusable packaging program, their order will be shipped via Ground service. Opting for Toad&Co's LimeLoop shipping option means they’ll receive their order in a durable, eco-friendly reusable mailer crafted from upcycled billboards. Once they receive the LimeLoop Reusable Mailer, they simply return it to us for reuse, perpetuating a cycle of sustainability.

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Giving Packaging a Makeover. Toad&Co Customer Reviews.

Real talk: Packaging is one of the biggest sustainability hurdles we face. There were 131 billion packages shipped worldwide in 2020 – and this number is expected to double in the next five years. With no signs of this slowing, Toad&Co is focusing on doing everything they can to lessen their impact when it comes to shipping and packaging. Here are a few of many reviews from their customers.  

1. Eco-Friendly and Convenient

"What a fantastic idea. I wish more vendors did this. I received 3 items in a black bag that still folded up and fit (just) in our mailbox. Each garment came in a lightweight and easily recyclable (or reusable) paper envelope. The bag they came in was zippered around the edge and secured with 2 snaps. In addition, there was a zip-tie that secured the zipper-pull to a loop on the shipping bag.!" Sarah D.

2. Reducing Waste & Ensuring Product Safety

"Awesome shipping method! These are so sturdy and well made. They have a soft lining to protect the contents. Plus, they don’t look like a retail shipment, so I don’t worry as much about the package being stolen out of my mailbox or off my porch." - Heather W.

3. Effortless Reusability

"I'm not one to want to do an extra step like return a mailer to the post office, but honestly it was really easy. They have plenty of time to return it so you didn't feel rushed. But honestly, if they charged you for being late to return it I wouldn't mind. Sometimes you need a little motivation. I love that using the mailer saves using a box, unlike the million boxes I just got from an Amazon order (eek!)!" - Lindsay L.

4. The Feel-Good Sustainable Experience

"I’ve always been happy with my Toad threads. The LimeLoop Mailer makes the whole experience even better! One more way that the Toads are demonstrating their caring for our environment!" - Linda P.

5. Empowering Sustainability

“Thank you Toad&Co for using these LimeLoop mailers! I feel a lot better ordering from any company that is committed to sustainability in tangible ways.” Amanda Z.

At LimeLoop, we're honored to collaborate with visionary partners like Toad&Co in pioneering sustainable practices within the e-commerce packaging landscape. Together, we're driving positive change towards a greener future, one reusable mailer at a time. Join us in our mission to reduce waste and safeguard our planet. Opt for the LimeLoop Mailer in your next Toad&Co order and become a part of the eco-friendly revolution!

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Shifting perceptions: How customers view sustainability today

Guest post by Annie Button--Expert in all things sustainability

Over the past few years, public awareness and opinions on environmental issues have risen up the agenda for consumers across the U.S. Once seen as a niche interest area, sustainability has become mainstream as eco-anxieties grow and calls to live more consciously increase.

Brands that lean into ethics and operate responsibly have an opportunity to tap into motivations around reducing waste, protecting the planet, and making purchasing decisions that align with rapidly shifting values.

Customers’ views on sustainability: what matters most?

Consumers are increasingly concerned about the environmental impact of their purchases. This is leading to a growing demand for sustainable products, and services. Studies have shown that consumers are willing to pay more for sustainable products and are more likely to purchase products from companies that are committed to sustainability. In fact, one 2023 survey found that over 70% of respondents would pay more, with one in 10 stating they’d pay 30% more.

There are a number of factors driving this trend. One is the growing awareness of the environmental impact of climate change. Consumers are becoming more aware of the need to reduce their carbon footprint and are looking for ways to do so, as the media shares more of the dangers of climate change and the impact of fossil fuels and pollution.

Another factor is the increasing availability of sustainable products and services. In the past, sustainable products were often more expensive and difficult to find, making it harder for people to make the swaps necessary to lead a greener lifestyle. However, this is changing as more and more companies are offering sustainable products and services, such as MPB, a business sourcing 45% of its electricity from renewable sources and sending zero waste to landfill, and Reformation, a company that offsets 100% of their carbon emissions.

Consumers are also becoming more educated about sustainability – they’re learning about the different ways they can make a difference, and they’re looking for information about the sustainability practices of the companies they buy from. Social media has played a major role in raising awareness of sustainability issues. Consumers are increasingly using social media to connect with like-minded individuals and to learn about the latest sustainability trends.

The risks of superficial green messaging

While sustainability matters more to shoppers, most now look past superficial green messaging to consider substantive actions around social responsibility and environmental credentials. The customer view has matured to now delve deeper into sourcing, transportation miles and fairness across extended supply chains, revealing many businesses to be taking part in greenwashing tactics to boost sales.

Sustainability has developed as a concept, so much so that conscious consumers now interpret broadly, translating vague promises or nominal gestures into skepticism rather than brand loyalty. Terms like “recyclable”, “natural” or “green” may once have reliably signaled eco-credentials to many buyers. But increased awareness of interconnected environmental and social impacts means shoppers dig deeper across the whole product lifecycle when judging brand authenticity. The EU has already taken measures to protect the people from messaging that is incorrect or subjective.

With complex, interconnected definitions of sustainability now commonplace, brands must demonstrate authenticity to retain trust. Token carbon offset projects contradicted by lax governance and exploitative work practices simply shout greenwashing to buyers.

What can be called sustainable?

Sustainable packaging is not only about using a recyclable material but should consider the full environmental, social, and economic impacts of packaging materials—from raw material extraction through disposal. The goal is to meet current needs without limiting the ability of future generations to meet their own needs.

To create truly sustainable packaging, companies can use recycled and plant-based materials, reducing dependence on limited resources. Designing packaging that is recyclable, or compostable is a good start. However, working with reusable packaging is where you experience true sustainable efforts. This keeps materials in circulation and out of landfills. Companies should also think holistically, minimizing packaging wherever possible.

The people who produce packaging equally deserve sustainable and ethical working environments. By considering the well-being of communities touched by production, sustainable packaging promotes social responsibility. Overall, sustainable packaging means using renewable, recyclable materials, minimizing waste, and taking responsibility for environmental and societal impacts across the entire packaging lifecycle. This comprehensive approach helps preserve resources now and into the future.

What today’s consumers need when it comes to sustainability 

In today's market, where consumers are increasingly conscious of sustainability, businesses must adapt their strategies and practices to align with these evolving expectations. Ultimately, customers want it to be easier to make greener swaps, but there are several steps to achieving that.

Affordability and authenticity

Affordability is a key element of what consumers expect from sustainable brands. While there is growing awareness and preference for sustainably made goods, cost remains a barrier to mass adoption.

Products that are both environmentally and socially responsible and accessible to everyday buyers stand the best chance of shifting broader purchasing behavior. Meeting customers’ needs around price builds crucial trust in a brand’s authenticity on sustainability claims and increases the likelihood of repeat "ethical" purchases.

Transparency and trust

It’s also critical that brands interested in changing their customers’ perception of the business be transparent about sustainability efforts and performance through regular reporting. Customers also expect businesses to showcase a commitment to continuous improvement and innovation of sustainability practices with new technologies and benchmarks.

In order for consumers to truly trust sustainable brands, those companies must demonstrate consistency and transparency in their messaging and actions around sustainability. It is not enough to make claims or even do the right things sometimes – regular, visible commitment is key.

Brands build trust by backing up marketing with substantive, ongoing investments and initiatives that match their stated values. They also publish frequent disclosures with meaningful performance data, undergo third-party audits, and maintain open dialogue around challenges as well as achievements. When brands are consistent over time and across business units in prioritizing people and planet alongside profits – even when inconvenient – they prove authenticity.

As we’ve seen in recent years, how we view sustainability has changed considerably and customers are no longer happy to settle for the bare basics. As consumer demand for sustainable products and practices continues to grow, businesses that embrace sustainability will be well-positioned for long-term success.

About Annie Button

Annie Button is a freelance writer based in the UK. She specializes in sustainable living and business development. Her work has been featured in a variety of online publications and platforms.

What really goes into the making of reusable packaging?

There are really two main goals when it comes to designing reusable packaging from our perspective:

1. Packages need to be efficient in design, and
2. Packages need to be made sustainably

Naturally, there are a number of different factors to take into consideration to achieve the above two goals. You want your reusable packaging to be functional, durable and environmentally friendly which can become quite a complex process.

Some of the key considerations that go into designing reusable packaging include:

• Materials selection – What type of material will be best? Does it need to be water resistant? Where should we source these materials? Is it sustainable?  
• Design considerations – What is important in your design? Do you have any transportation needs? What about zippers, flaps, snaps, fasteners, etc.? Specific sizes?
• Environmental considerations – Does it minimize waste across the entire supply chain? Think: sourcing, transportation to manufacturer, energy to develop, etc.
• Cleaning and sanitization – Is it easy to clean, wash and sterilize?
• Cost considerations – Is this cost justified? How does it compare to single-use and what are the long-term investments?

To better understand the actual details of these factors, I went to the pros. I spent some time with Angela Kwok, LimeLoop’s own VP of Operations, to better understand what goes into designing our own reusable packaging.

Here’s what she had to say…

Design with the pros

1. First, what do you look for when shopping for manufacturers and when sourcing materials to minimize waste and be as environmentally friendly as possible?

Angela:  When looking for manufacturing partners, we think about diversification and sustainability, from both environmental and social perspectives. We have established nearshore manufacturing partners to diversify our supply chain, shorten lead times, and reduce the environmental impact associated with transportation of our finished products. We look for manufacturing partners that have fair wages and safe working conditions.

In terms of sourcing and selecting suppliers for the materials, we also look at environmental and social sustainability. For example, we partner with REPREVE — sourcing recycled polyester (RPET) from certified mills and participating in their take-back program for RPET at end-of-use. When sourcing materials, we have also taken best practices from brands like Everlane, such as referencing the International Labour Organization regarding different countries’ practices and risks.

2. How long does it typically take to design and develop a reusable package that is efficient and sustainable?

Angela:  While it may only take weeks to design and develop a first prototype, it takes months or even years to iterate and launch a new reusable package that is efficient, durable, and sustainable. Over the years, we have learned how reusable packages are handled throughout the supply chain — by warehouses, carriers, consumers, and retail stores. Beyond that, we’ve learned about constraints in these different systems and environments. Through these learnings, we have been able to iterate on our design to improve the users’ experiences with the packages and extend the lifetime of the packages, before being repaired, upcycled, or recycled.

With these learnings, we can accelerate the development of additional package types and sizes. We still recognize that different use cases can pose new challenges, hence the importance of testing and iterating.

LimeLoop designing with the Box Clever team.

3. From years of designing, what have you learned in terms of materials that work well and maybe materials that have been a challenge? What materials are best suited for creating a durable and reusable package that can withstand transportation and handling?

Angela:  Towards circularity, it is important to consider the recyclability of the materials being used. We have selected recycled PET and polypropylene (PP) as the primary materials in our packaging for their durability and recyclability.

We also found an opportunity to improve upon single-use alternatives, such as corrugated cardboard boxes. Paper-based corrugated cardboard boxes and paper mailers can get wet in the rain and cause damage to the products inside. To quote one of our partners, the paper mailers looked like “giant wet tea bags” after being in the rain. We selected materials that are either water-resistant or waterproof. This improves the unboxing experience and the durability of the packages.

Another decision point in the process has also been balancing durability with cost. While a heavier and thicker fabric is more durable, it adds cost in manufacturing as well as cost in shipping costs for our retailer. We balance the best of both by using different exterior and interior lining materials to ensure durability through transportation and handling, while making the packages as lightweight as possible.

4. Roughly, what is the cost of manufacturing a reusable package, and how does it compare to the cost of a single-use alternative?

Angela:  The cost of manufacturing a reusable package is several times more than that for a single-use alternative. Much like the environmental impact, the benefit comes over time with needing fewer packages. Our packages are designed to be used for 100 cycles, replacing 100 single-use alternatives. That means, 99 packages that you do not need to manufacture for each reusable package which will offset the costs long-term.

5. How do you track the sustainability of our reusable packages? What are the metrics here that really matter?

Angela:  As you may have expected, one of the key metrics is the number of cycles the reusable packages get reused. Based on a conducted life cycle assessment, our reusable packages need to be used between 2 and 6 uses to be better than the corrugated cardboard box equivalent from a CO2 perspective, depending on the package type and size.

This is where our technology platform comes into play, to track and improve upon these metrics. The sensor technology embedded in our packages allows us to track the number of cycles and reduce the number of lost packages through track and trace. Through our platform, reminders can easily be set up to encourage consumers to return the packages. Most consumers intend to return and want to do the sustainable thing, but we understand, life is busy! The timely reminders and different incentive programs allowed through our platform encourage the reuse rate.

Your reusable packaging

In order to get an efficient and sustainable final product, this process can take quite a bit of time and testing, but the long-term investment and pay-off is worth it. And thankfully, LimeLoop has done it for you so you don’t have to. 

We hope to change the mentality from single-use waste to reusable materials in more than just packaging so we can truly deliver a world without waste.

Reusable packaging for your supply chain or ecommerce is ready for you when you are.

Why quitting cardboard should be a top priority

If you’re anything like me, you recently found yourself basking in the glow of a beautiful holiday season. With a smile on your face you looked around a sitting room at your family members, felt the pleasant warmth of a full belly, watched exuberant children play with a new toy, and noticed a slight sense of panic due to the stacks of cardboard boxes littered around the room. 

This feeling of cardboard overwhelm would only increase once it came time to take out the recycling. Your bin, like mine, will undoubtedly be full. So maybe you’ll find yourself sneaking down the street at midnight, hoping you can find space in a neighbor’s recycling bin, knowing the entire time that every single bin will be just as full as your own… 

This will launch a weeks-long process in which you frantically search for recycling bin space and fight the rising tide of every-day recyclables that are building up behind your holiday cardboard log jam. 

If this feels familiar, that’s because we all live in a world powered by single-use cardboard. 

And if you feel bad about it, it’s not just you gnashing your teeth at all the waste you’re witnessing. 

The question is, how can any person or any company be part of the solution when we live in a world where every day in the retail supply chain looks and feels like your living room does on Christmas morning? 

Breaking down cardboard

Understanding the scope and scale of cardboard manufacturing:

• American factories generated more than 400 billion square feet of cardboard in 2020
• The global production of cardboard was estimated to be 66 million tons in 2020 
• Cardboard output is forecasted to increase to more than 72 million tons by 2022 (25% increase)
• By 2025, the international market for corrugated packaging will be over $205 billion
• Amazon shipped an estimated 7.7 billion packages in 2021 (however, not all of these were in cardboard boxes)
• Cardboard packaging can be recycled and made into new packaging up to 7 times (which really isn’t that many)

If global cardboard consumption continues at this rate, we’ll have a real problem…

Cardboard kills, somewhat literally

The problem with single-use cardboard is that from the beginning of its life to the end of its life, there’s no real solution to make it truly sustainable. 

Instead, we’re cutting down forests and using billions of gallons of water to produce it. Then, we recycle it assuming it actually does get recycled. Yet much of this single-use cardboard that powers the retail supply chain ends up in a landfill, while new cardboard is created destroying not only forests, but the entire surrounding habitat that nurtures our wildlife.

Think of it like this, a tree in the ground fights global warming by absorbing carbon dioxide. Cardboard in a landfill, which is where all cardboard eventually ends up, releases methane, one of the most harmful greenhouse gasses. The question is, do we want trees to be growing and storing carbon, or do we want to continue contributing to the global explosion in the use of corrugated cardboard packaging? 

You know that disheartening feeling of cardboard overwhelm that you had on Christmas? Take it and multiply it by 365 days and 300 million people’s needs to begin understanding the daily reality at retail locations and distribution centers. 

Is there a solution to this problem?

Since we’re all in this together, we should all start looking for solutions together. 

That’s why LimeLoop is dedicated to quitting cardboard. 

LimeLoop helps brands transition to reusable packaging from single-use cardboard in their supply chain from first mile, middle mile to last mile.

The future is bright in the reusable space and there is a world where you can save money and increase efficiency by switching away from single-use cardboard packaging. 

If you are interested in learning more about the benefits of quitting cardboard, start with your free Sustainable Packaging Evaluation.

Sadly, holiday waste is only going to get worse this year

The beginning of October means that the holiday season is just around the corner. And, with the holidays, that means an increase in shopping which ultimately leads to more returns, or in other words more holiday waste.

We live in a world where ordering more rather than less is the norm so if something doesn’t work, we ship it right back. And we’ve become accustomed to this approach. 

Last year, returns reached a record high after the 2021 holiday season. 

• Ecommerce made up 20.9% of total U.S. retail sales in 2021
  • This is up 11% compared to 2020
• UPS shared that 21% of adults made a return before Christmas day in 2021
• 60% of people prefer to make a return by carrier rather than in person

Holiday returns are inevitable. 

Will 2022’s holiday waste look the same?

Unfortunately, yes. 

We are still on an upward trend of holiday waste when it comes to returns rather than a downward trend. 

Looking back at 2021 again:

• An estimated 8.75 million packages are returned the first week of January
• 17.8% of merchandise sold is estimated and expected to be returned both online and in-person.
• Returns have increased for 8 consecutive years

Returns are going to continue in ecommerce which is why creating a circular economy becomes that much more important. 

"The returns problem is only going to continue increasing this year and in the coming years," Optoro director of sustainability Meagan Knowlton said in January of this year (2021). "And luckily, quite a number of retailers and brands in the market are recognizing it as a problem, but also as an opportunity."

Who/what/where suffers the most with returns?

We like to look at this in two ways:

1. Your bottom-line
2. The environment

Your bottom-line

Naturally, your bottom-line is the first thing that comes to mind when thinking about returns around the holidays. 

When more than 15% of merchandise sold is expected to be returned, it impacts your entire supply chain:

• Operational efficiency is impacted
  • Warehouse storage becomes a priority
  • Products are returned to sit in a warehouse
  • Additional employees and management may be needed
• Operational costs increase
  • Return labels are needed
  • Additional shipping materials may be needed
  • Increased transportation costs from stores to warehouses arise
  • And, cleaning and repairs join the party…

According to a recent study, in 2021 it cost $33 for retailers to process a $50 return item, a 59% increase over the previous year. 

Refunds are really just the start of a retailer’s costs…

The environment

Sustainability goals are inevitable for retailers today. 

Returns create a challenge when it comes to your sustainability goals as most become holiday waste and in most cases, additional paper, labels, boxes, bags, etc. may be needed to get your returns back to your warehouse or business by carrier rather than in person. 

Even returns in person may use some of these additional items as well as they get transported from your storefront to your warehouse anyway…

According to a 2018 report, returns account for five billion pounds of waste sent to landfills and 15 million tons of carbon emissions every year in the United States.

Cue “reusable packaging”

You’ve heard the phrase “reduce, reuse and recycle” time and time again. 

The United States designed its current recycling program over 50 years ago to take on cardboard consumption from retailers. While effective in its day, recycling centers and the planet can’t keep up with the ecommerce influx causing waste and recycling programs.

It just means that we’re focusing too heavily on the latter rather than the former: reducing and reusing.

Reusable packaging takes recycled waste and turns it into something we can use over and over again. And with reusable packaging, there typically comes increased visibility into your supply chain as technology is a forefront of this operation if partnering with the right company.

Retailers can use reusable packaging to:

• Enhance and reach their sustainability goals in reducing:
  • CO2 emissions
  • Water use
  • Land use
  • Oil and plastic use
• Increase visibility into your supply chain through sensors that track location, temperature management and consumer behavior 
• Increase your triple bottom-line overtime

With holiday shopping and holiday returns just around the corner…

Are you ready to move to a reuse model for your shipping and packaging needs?

Get started with a LimeLoop Reuse Specialist. We’ll discuss your logistics and supply chain needs along with your sustainability goals to strategize what works best for your business. 

Get started today.

Fashion's role in collective circularity

You can learn a lot about a society by way of its fashion.

What, then, do these photos say? And how did we get here?

One could highlight cotton’s role in the Industrial Revolution. The same would point out fashion’s role in industrializing countries, driving economic growth and development and leading to the mass expansion of the fashion industry.

However, society, now, sits at a crossroads as “the production of polyester textiles alone emits about 706 million tons of greenhouse gases a year, and hundreds of gallons of water go into making a cotton garment.” Digging into fast fashion’s history reveals precisely how we’ve arrived right here.

Connecting the dots isn’t difficult. The current supply chain, the linear “take-make-dispose” system, depends on outsourced labor and manufacturing because it’s cheaper and less regulated, and it allows for mass production, meeting consumer demand yet destroying the planet.

Fashion’s role in collective circularity, is then, two-fold. Both brands and consumers must take responsibility.

An Appetite for Fast-Fashion

It isn’t entirely our fault for wanting those trendy pair of jeans or that cute fall sweater. Fashion is a form of expressing our truth, our stories, but it’s also an industry – an industry which lives and breathes consumer demand. It’s capitalizing on our self-expressions, our anxieties, and our desires. And we allow this.

As Michael Solomon, a consumer behavior expert, told Vox, “It’s not just about clothing, it’s about a disposable society.” Fast fashion is a breeding ground for waste. Consumers don’t see what happens behind the clothing they purchase from stores, such as H&M and Zara. Fast fashion is fast because its meant to be disposed of as the seasons, trends, and demands change.

Consequently, the dress, or suit, you purchased for a special occasion, or those ‘never-again’ heels or slip-ons end up in the back of your closet. Until you rediscover them. Then what? You could try to return them, but chances are they’ll be landfilled. You could certainly donate them, but where you donate matters, too, because 84 percent of donated clothing, yep, landfilled. 

The solution, then, in eliminating fashion waste from landfills and creating a circular system, must come from both fashion’s brands and consumers, collectively.

Sustainable Fashion Satiates

According to Green Strategy:

“More sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects.”

They add:

“In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.” 

Sure, there’s a lot to consider when transforming the fashion industry from fast to sustainable. But it is possible with collectivity. When brands and consumers work in tandem, a natural circular loop forms. Each role, though, does carry its own responsibilities in the grander scheme that is fashion’s role in collective circularity.

Brands’ Responsibility

Rental services, thrifting, resale and secondhand programs, which are increasing in popularity, drive circular fashion because consumers are encouraged to participate in the loop. 

Brands, then, are responsible, for not only transforming the system, by implementing sustainable policies and practices across their supply chains, but for encouraging further participation and education.

For example, thredUp, an e-commerce shop offering secondhand styles, provides sustainability stats on each piece of clothing. This contrasts the impact of secondhand fashion with that of fast fashion on the environment.

Thus, consumers shopping with thredUP can see the impact their decisions have on improving the climate, increasing awareness, education, and participation and creating an organic circular loop.

Consumer Responsibility

But let’s be honest, change is difficult. We’ve consumed fashion the same way for so long. Well, changing our purchasing habits doesn’t have to be expensive or extensive. And don’t let quantity confuse quality. Those ‘buy-one-get-one-free’ or ‘half-off’ deals are meant to drive you mad with desire. FOMO, or the fear of missing out, is still a real psychological problem; remember, fast fashion is an industry existing because of FOMO and a disposable culture.

Thrifting, secondhand and resale programs, can offer the same shopping experiences as fast fashion without the waste and anxiety. And of course, there are stigmas associated with thrifting or secondhand clothing, but they’re simply that – misunderstandings. Education is free. 

So, decide today to be proactive in your choices. Fast fashion’s messages can only tell so much of the story before it must change to fit a new narrative. We’re writing said narrative right now. Sustainable fashion just became the main character.

Fashion’s Role in Collective Circularity

Fashion, better yet the fashion industry, plays an integral role in collective circularity because it defines our culture. Textiles drove economic growth, lending to prosperity and development; however, we must course correct the current path, for our stories currently tell of a wasteful society. Our legacies left behind are that of a society confused about what we deserve.

But when all hope seems lost, brands such as For Days, a “closed-loop clothing company” come through with a circular message and system which may be holistically applied to the industry. For Days not only offers a SWAP program where consumers may return any piece of clothing they desire for whatever reason, but For Days operates sustainably, from upcycling returned clothing where applicable to shipping with reusable packaging. 

Brands such as these – For Days, thredUP, DePop, and Rent the Runway – pioneer collective circularity by engaging with the sustainability conversation while encouraging consumers to do the same. Brands and consumers can, collectively, change the narrative from wasteful to waste-free by way of the fashion industry.

Let’s make our style sustainable, and our story circular. If not for us, then for future generations.