The Sustainable Shift: Why Reusable Packaging Outperforms Cardboard and Plastic for Shipping

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 In today's e-commerce-driven world, packaging plays a crucial role in protecting goods during transit. However, the environmental impact of traditional single-use cardboard boxes and plastic mailers has become increasingly concerning. Enter reusable packaging - a sustainable solution that's revolutionizing the shipping industry. Let's explore why reusable packaging is the superior choice for businesses and the environment.

Dramatic Waste Reduction

Single-use cardboard boxes and plastic mailers used in e-commerce packaging contribute significantly to our global waste problem. In contrast, reusable packaging solutions can be used hundreds of times before needing replacement, dramatically reducing the amount of packaging waste entering landfills and oceans.

Lower Carbon Footprint

While the initial production of reusable packaging may require more resources, its long lifespan results in a much lower carbon footprint over time compared to single-use alternatives used in e-commerce packaging streams. The repeated manufacture and disposal of cardboard and plastic packaging leads to higher cumulative emissions.

Resource Conservation

Reusable packaging conserves valuable natural resources by eliminating the need for constant production of new cardboard boxes (which contributes to deforestation) and plastic mailers (which rely on fossil fuels). By using the same packaging repeatedly, we reduce demand for raw materials.

Cost Savings for Businesses

Though reusable packaging has a higher upfront cost, it offers significant long-term savings for businesses. The need to continually purchase single-use e-commerce packaging is eliminated, and waste management costs are reduced. Over time, reusable solutions prove more economical.

Enhanced Product Protection

Reusable packaging is designed for durability and repeated use, often providing superior protection for shipped goods compared to flimsy cardboard or thin plastic e-commerce packaging. This can lead to reduced product damage and returns, improving customer satisfaction.

Brand Enhancement

Using reusable packaging demonstrates a commitment to sustainability, enhancing brand image. As consumers increasingly prefer eco-friendly options, reusable packaging can be a powerful differentiator in a crowded market.

Improved Logistics

Standardized reusable packaging can streamline logistics operations. Unlike varied sizes of cardboard boxes, reusable containers often come in consistent dimensions, making storage, stacking, and transport more efficient.

Data Collection Opportunities

Many reusable packaging solutions incorporate tracking technology, allowing businesses to gather valuable data on shipping routes, times, and product handling - information that's lost with single-use packaging.

Adaptability and Customization

Reusable packaging can be easily customized with branding elements or adapted for specific product needs, offering flexibility that isn't always possible or cost-effective with traditional single-use options.

Closing the Loop

At the end of their long useful life, reusable packaging materials can often be recycled, truly closing the loop in a circular economy. This is in stark contrast to many types of plastic packaging that end up in landfills or contaminate recycling streams.

Conclusion

The shift to reusable packaging represents a significant step towards more sustainable e-commerce packaging and shipping practices. By dramatically reducing waste, lowering carbon emissions, and offering numerous operational benefits, reusable solutions are paving the way for a greener future in logistics. As businesses and consumers alike become more environmentally conscious, the adoption of reusable packaging is not just an eco-friendly choice - it's a smart business decision for the long term. 

Contact us today to get started!

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Transforming Habits: 10 Ways to Support the Circular Economy Today

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 The shift towards a circular economy begins with individual choices, but it's at the corporate level where these changes truly scale and normalize. At LimeLoop, we're passionate about reusable solutions, particularly in packaging. Let's explore how both individuals and businesses can contribute to this vital transition.

The Power of Reuse

Reusable solutions are at the forefront of circularity. From food containers to clothing and shipping materials, innovative companies are leading the charge:

1. Food Containers: Companies like Dispatch Goods are revolutionizing takeout with reusable containers.
2. Clothing: Upchoose offers reusable clothing options, reducing textile waste.
3. Shipping Materials: That's where we come in! LimeLoop provides smart, reusable packaging for e-commerce.

Corporate Impact

While individual actions are crucial, it's the scale of corporate adoption that can create extraordinary impact. Businesses have the power to:

• Implement circular design principles
• Invest in reusable packaging systems
• Educate consumers about sustainable choices

Start Small, Think Big

Remember, changing simple single-use habits at home can make a tremendous impact. Here are 10 places to start:

1. Bring your own shopping and produce bags
2. Use a reusable vessils such as coffee mugs and water bottles
3. Opt for rechargeable batteries
4. Choose products with minimal packaging
5. Repair items instead of replacing them
6. Compost food waste
7. Buy secondhand when possible
8. Use cloth napkins instead of paper
9. Invest in quality, long-lasting products
10. Support businesses that prioritize circularity (like those using LimeLoop packaging!)

Join the Circular Revolution

By embracing these practices and supporting innovative companies, we can all contribute to a more sustainable future. Whether you're an individual looking to reduce waste or a business ready to revolutionize your packaging, every step towards circularity counts.

Ready to make your business part of the solution? Learn how LimeLoop's reusable packaging can transform your shipping practices and delight your customers. Contact us today to get started!

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Debunking the Myth: Reusable Packaging and Emissions

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In the world of sustainable packaging, myths and misconceptions can sometimes cloud the facts. One persistent myth we often encounter at LimeLoop is the idea that transporting reusable packaging generates more emissions than single-use alternatives. Today, we're here to set the record straight and show you why reusable packaging is not just a smart choice for your business, but a crucial step towards a more sustainable future.

The Myth

Some skeptics argue that the additional transportation required for returning and reusing packaging leads to higher overall emissions, potentially negating the environmental benefits of reusable solutions.

The Reality

Research and real-world data tell a different story. In fact, reusable packaging saves a staggering 93% on emissions compared to single-use alternatives. Let's break down why:

1. Lifecycle Analysis

When we consider the environmental impact of packaging, we need to look at its entire lifecycle - from production to disposal. Single-use packaging requires constant production, using new resources and energy each time. Reusable packaging, on the other hand, spreads its production impact over multiple uses.

2. Material Efficiency

Reusable packaging is designed to be durable, often using materials that are more resource-efficient in the long run. While this might mean a slightly higher initial carbon footprint, it's quickly offset by repeated use.

3. Optimization of Return Logistics

Companies like LimeLoop have developed smart systems to optimize return logistics. We use existing postal routes and consolidate returns, minimizing additional transportation needs.

4. Reduced Waste Management

Single-use packaging ends up in landfills or recycling facilities after just one use. The emissions associated with waste management - including collection, sorting, and processing - add up quickly. Reusable packaging significantly reduces this burden.

5. Technological Advancements

With advancements in materials science and logistics technology, the efficiency of reusable packaging systems continues to improve, further widening the gap in emissions savings.

The Numbers Don't Lie

A comprehensive study by the Reusable Packaging Association found that reusable packaging systems can reduce carbon emissions by up to 60% compared to single-use systems. When we factor in the entire lifecycle and our optimized logistics, LimeLoop's solutions push this saving to an impressive 93%.

Beyond Emissions: Additional Benefits

While the emissions savings are significant, the benefits of reusable packaging extend even further:

• Reduced reliance on raw materials
• Decreased water usage in production
• Lower overall energy consumption
• Minimized waste in landfills

Join the Reusable Revolution

At LimeLoop, we're committed to delivering a world without waste. By choosing reusable packaging, you're not just making a smart business decision - you're contributing to a more sustainable future.

Don't let myths hold you back from making a real difference. Embrace the power of reusable packaging and be part of the solution to our global waste challenge.

Ready to reduce your emissions by 93%? Contact us today to learn how LimeLoop can transform your packaging strategy. This blog post addresses the myth head-on, provides clear facts and explanations, and ends with a call-to-action. It's designed to be informative, persuasive, and aligned with LimeLoop's mission. Remember to add any specific data or case studies from LimeLoop's experience to further strengthen the argument.

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How Individual and Collective Actions Can Drive Global Circularity Forward

Attending The World Economic Forum's Annual Meeting of the New Champions in 2024, also know as Summer Davos, on behalf of LimeLoop was an enlightening experience. The discussions and insights shared underscored the urgency and complexity of addressing global challenges, particularly in the context of sustainability and the global plastic treaty. Here are some key takeaways from the inspiring event in Dalian, China:

Individual and Collective Action

One of the most resonant themes was the need for both individual and collective action. Each of us has a role to play in driving change, whether through personal choices or by influencing broader organizational and societal shifts. The collective impact of individual actions can be profound, and it is essential that we all step forward together to create meaningful progress.

Reimagining Financial Structures

A significant point of discussion was the necessity to rethink our financial structures. Traditional models often prioritize short-term gains, which can be detrimental to long-term sustainability. We must be willing to explore and adopt new financial frameworks that support circular economies and sustainable practices. This might involve innovative funding mechanisms and impact investing that prioritize long-term environmental and social benefits.

Investing in Systems

Another crucial takeaway was the importance of investing in systems rather than just individual products or solutions. At LimeLoop, we have seen the benefits of a systems-based approach, which can lead to more sustainable and effective outcomes. This means looking beyond immediate returns and considering the broader, long-term impacts of our investments. Embracing this mindset is essential for developing and implementing circular solutions that can address the plastic crisis.

Corporate Commitment

The role of corporations in driving change cannot be overstated. Businesses have the power to make significant impacts, and their commitment to sustainable practices is vital. Corporations must actively participate in the development and implementation of circular solutions. This commitment is essential for the success of any global plastic treaty and for achieving broader sustainability goals.

The Power of Kindness

Interestingly, one of the most profound insights from the event was the critical role of kindness. In addressing global challenges, collaboration, understanding, and empathy are crucial. Kindness fosters cooperation and drives meaningful change, making it an indispensable component of our efforts to create a more sustainable world.

Policy Shifts: The Icing on the Cake

Policy shifts, such as the structure of the Global Plastic Treaty, are essential. These policies provide the framework and support needed to drive large-scale change. While individual and corporate actions are crucial, policy changes can amplify these efforts and ensure that they are sustained over the long term. These shifts are the icing on the cake, providing the necessary structure and support for a circular economy.

The Annual Meeting of the New Champions reinforced the importance of a multifaceted approach to sustainability. By taking steps forward individually and collectively, reimagining financial structures, investing in systems, securing corporate commitments, and embracing kindness, we can make significant strides in addressing the plastic crisis. The path forward requires effort from all of us, but with these principles in mind, I left the event feeling both challenged and hopeful about our ability to create a cleaner, more circular future.

Join us in the reuse revolution and let's create a circular economy together!

Ashley Etling

CEO & Co-Founder

@thelimeloop

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Embracing Circularity: 5 Compelling Reasons for Leaders

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In today's rapidly evolving business landscape, sustainability and resource efficiency have become paramount concerns for enterprises across industries. As all leaders navigate the complexities of modern-day operations, embracing circularity – a regenerative approach that minimizes waste and maximizes resource utilization – is no longer just a buzzword; it's a strategic imperative.

Here are the top five reasons why C-suite leaders should prioritize circularity in their organizational strategies.

1. Innovative Sustainability. Mitigating Environmental Impact and Regulatory Risks

As environmental regulations tighten and consumer awareness of sustainability issues grows, companies that fail to adopt circular practices risk facing hefty fines, repetitional damage, and potential legal liabilities. By embracing circularity, enterprises can proactively mitigate these risks, reduce their environmental footprint, and position themselves as responsible corporate citizens.

2. Sustainable Profitability. Enhancing Resource Efficiency and Cost Savings

Circularity is inherently geared towards optimizing resource utilization and minimizing waste.

By embracing circular business models, such as product-as-a-service, remanufacturing, or closed-loop reusables, enterprises can significantly reduce their reliance on finite raw materials, lower operational costs, and unlock new revenue streams through innovative product life-cycle management.

3. Driving Innovation and Circular Competitive Advantages

Embracing circularity fosters a culture of innovation within organizations.

By rethinking traditional linear business models and exploring new ways to create value from existing resources, enterprises can develop cutting-edge products, services, and processes that differentiate them from competitors and create sustainable competitive advantages.

4. Elevating Brand Equity. Attracting and Retaining Top Talent

Today's workforce, particularly younger generations, is increasingly conscious of environmental and social issues. By demonstrating a genuine commitment to circularity and sustainability, enterprises can enhance their employer brand, attract top talent, and foster a sense of purpose and engagement among their employees.

5. Future-Proofing Business Operations with Circularity

As the global economy transitions towards a more sustainable and circular model, enterprises that fail to adapt risk becoming obsolete. By embracing circularity now, all leaders can future-proof their organizations, positioning them to thrive in an increasingly resource-constrained and environmentally conscious world.

"The circular economy is becoming a core component of forward-looking business strategy. By rethinking the way we design, make, and use products and materials, companies can open up new opportunities for growth and value creation while reducing risks and increasing resilience." - Naoko Ishii, CEO and Chairperson of the Global Environment Facility

Implementing circularity is not just a matter of compliance or public relations; it's a strategic imperative that can drive long-term value creation, innovation, and resilience for enterprises. As leaders, the time to act is now – by integrating circularity into their organizational strategies, they can pave the way for a more sustainable, efficient, and future-ready business landscape.

 Want to learn more about embracing circularity. Let's grab a coffee. 

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Reusable Packaging Made Easy: 1000’s of Toad&Co Customers Rave About LimeLoop Mailers

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At LimeLoop, we're dedicated to revolutionizing product shipping and delivery, championing innovative sustainable packaging solutions that minimize waste and promote environmental stewardship. Our esteemed partner, Toad&Co, has enthusiastically embraced this mission by integrating the LimeLoop Reusable Mailer into their shipping options, providing customers with an eco-conscious alternative. Let's delve into the firsthand experiences of Toad&Co customers utilizing the LimeLoop Mailer and explore the seamless implementation of reusable packaging.

How Reusable Packaging Opt-In Works for Toad&Co Customers. 

When Toad&Co customers opt-in to the reusable packaging program, their order will be shipped via Ground service. Opting for Toad&Co's LimeLoop shipping option means they’ll receive their order in a durable, eco-friendly reusable mailer crafted from upcycled billboards. Once they receive the LimeLoop Reusable Mailer, they simply return it to us for reuse, perpetuating a cycle of sustainability.

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Giving Packaging a Makeover. Toad&Co Customer Reviews.

Real talk: Packaging is one of the biggest sustainability hurdles we face. There were 131 billion packages shipped worldwide in 2020 – and this number is expected to double in the next five years. With no signs of this slowing, Toad&Co is focusing on doing everything they can to lessen their impact when it comes to shipping and packaging. Here are a few of many reviews from their customers.  

1. Eco-Friendly and Convenient

"What a fantastic idea. I wish more vendors did this. I received 3 items in a black bag that still folded up and fit (just) in our mailbox. Each garment came in a lightweight and easily recyclable (or reusable) paper envelope. The bag they came in was zippered around the edge and secured with 2 snaps. In addition, there was a zip-tie that secured the zipper-pull to a loop on the shipping bag.!" Sarah D.

2. Reducing Waste & Ensuring Product Safety

"Awesome shipping method! These are so sturdy and well made. They have a soft lining to protect the contents. Plus, they don’t look like a retail shipment, so I don’t worry as much about the package being stolen out of my mailbox or off my porch." - Heather W.

3. Effortless Reusability

"I'm not one to want to do an extra step like return a mailer to the post office, but honestly it was really easy. They have plenty of time to return it so you didn't feel rushed. But honestly, if they charged you for being late to return it I wouldn't mind. Sometimes you need a little motivation. I love that using the mailer saves using a box, unlike the million boxes I just got from an Amazon order (eek!)!" - Lindsay L.

4. The Feel-Good Sustainable Experience

"I’ve always been happy with my Toad threads. The LimeLoop Mailer makes the whole experience even better! One more way that the Toads are demonstrating their caring for our environment!" - Linda P.

5. Empowering Sustainability

“Thank you Toad&Co for using these LimeLoop mailers! I feel a lot better ordering from any company that is committed to sustainability in tangible ways.” Amanda Z.

At LimeLoop, we're honored to collaborate with visionary partners like Toad&Co in pioneering sustainable practices within the e-commerce packaging landscape. Together, we're driving positive change towards a greener future, one reusable mailer at a time. Join us in our mission to reduce waste and safeguard our planet. Opt for the LimeLoop Mailer in your next Toad&Co order and become a part of the eco-friendly revolution!

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The Future of Reuse: How Linen Rental Companies Can Lead the Way

As the world becomes increasingly conscious of the environmental impact of single-use products, the demand for sustainable solutions has never been higher. One industry poised to be a catalyst for the future of reuse is the linen, uniform, and clothing rental industry, particularly for milestone events such as weddings, as well as in places such as event spaces, restaurants, hotels, and other hospitality businesses.

Learning from the Roots of Reuse

Rental companies are uniquely positioned to continue spearheading the reuse revolution. These businesses already possess the infrastructure and expertise required to manage the logistics of collecting, cleaning, and redistributing reusables on a large scale. There is much to glean from their optimized systems, presenting immense opportunities for collaboration and knowledge-sharing.

"Reuse and circularity are the keys to unlocking a more sustainable future for packaging and logistics," says Dr. Sally Uren, Chief Executive of Forum for the Future. "Companies that can effectively close the loop on their products and materials will be the ones that thrive in the decades to come."

Cost Savings and Operational Efficiencies

Rental companies can leverage and share their reuse-focused model to achieve cost savings and operational efficiencies that are difficult for businesses relying on single-use products. By not continually purchasing new items, we can avoid capital expenditures and focus on optimizing the logistics of their reuse system.

Reduced Waste and Environmental Impact

Through leveraging optimized reuse infrastructures, rental companies can significantly diminish waste and environmental impact by doubling down on reuse. Each rental item can be utilized multiple times, ensuring materials remain in circulation and are kept out of landfills. This harmoniously aligns with reusable packaging, spanning from how products are wrapped to how they are delivered. 

Branding and Reputation as Sustainability Leaders

Demonstrating a strong commitment to reuse and circularity can enhance a rental company's brand reputation and appeal to eco-conscious consumers and businesses. This positioning as an industry leader in sustainability can be a competitive advantage.

Adaptability to Changing Market Demands

Rental companies' flexible business model allows them to quickly adapt to changing customer demands and market conditions, making them well-positioned to respond to evolving sustainability requirements. This agility is a key asset in the transition towards a more circular economy.

The traditional model of single-use, disposable products is no longer sustainable. Consumers are demanding more eco-friendly alternatives, and businesses are responding by exploring innovative reuse systems. According to a recent study by the Ellen MacArthur Foundation, the global reuse market is expected to grow by 15% annually, reaching a value of $370 billion by 2030.

Legacy rental companies have significant advantages and valuable lessons to offer other businesses looking to embrace reuse and circularity in their operations. Their existing infrastructure, cost-effective model, and inherent focus on sustainability provide a strong foundation for driving the future of a more circular economy.

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Single use packaging is NOT sustainable

There are so many brands out there that claim they use “sustainable” packaging for their products. However, if it isn’t reusable, it isn’t sustainable. 

Let’s dig into this. 

Why reusable?

In the last year, packaging has been in the spotlight. Yet the term “packaging” can be vague and can encompass a number of different areas. It could be the actual packaging your product is in or it could be the packaging used in transport. Regardless, most companies are using single-use packaging throughout their entire supply chain and that just isn’t sustainable. 

Reusable packaging is sustainable.

Reusable packaging refers to containers, crates, pallets, and other packaging materials designed to withstand multiple uses throughout their lifecycle. Unlike single-use alternatives, which are disposed of after one use, reusable packaging is intended for repeated use, minimizing the need for continuous production and disposal.

Even if something is recyclable or compostable, it still requires the use of virgin materials and taps into our precious resources. This then adds to the waste output and harms the environment, your bottomline and your impact long-term.

3 harmful single-use packaging options

The single-use spirals are as follows:

Compostable packaging, while biodegradable under specific conditions, may not break down effectively in landfill environments, where oxygen and microbial activity are limited. Seemingly, about 60% fail to disintegrate after 6 months. Moreover, the production of compostable materials can still require significant resources and contribute to pollution if not managed properly.

Recyclable packaging, although touted as a sustainable solution, faces challenges such as contamination and limited recycling infrastructure, leading to much of it ending up in landfills or incinerators. Additionally, the energy-intensive recycling process itself may outweigh the environmental benefits in some cases.

Other single-use packaging, while convenient, contributes heavily to the global plastic pollution crisis. With millions of tons of plastic waste entering oceans and ecosystems each year, the detrimental impact on wildlife and human health cannot be overstated. Furthermore, the extraction and production of single-use materials deplete finite resources and exacerbate climate change.

We can’t wait

The term “sustainability” is a buzz word and it’s constantly evolving. Consumers demand greater transparency and accountability from businesses, and brands spend more time prioritizing how they can provide more value and more worth with their sustainability efforts. 

With governments worldwide implementing stricter regulations and consumers favoring eco-conscious brands, look at the EU especially, the time to prioritize reusable packaging is now. We can’t wait to prioritize a circular economy if we want to see real change in the next year, or even the next few years. 

Consumerism isn’t going to change, so why not change the mode of transportation to consumerism which we can control? 

Reusable packaging is just better packaging. 

Let’s talk about how we can get you into reusable packaging and save 35% or more on your packaging costs. It is truly better for the environment and for your budget. Schedule a call.

From disposable to durable: Making the change to reusable packaging

In a world driven by convenience, we've become accustomed to the luxury of disposable packaging. 

Plastic and cardboard containers have become a ubiquitous part of our daily lives, serving as vessels for everything from our morning coffee to the products we order online. While these materials offer convenience, they also contribute to an ever-growing environmental problem. Plastic pollution clogs our oceans, and landfills overflow with cardboard boxes. 

Amidst this convenience, it's crucial to recognize the scale of the issue. Of the 40 millions of plastic waste generated in the U.S. specifically in 2021, only 5% to 6% - or about two million tons - was recycled. And before you say that many of these packaging options are made of recycled materials and can be recycled, there’s a lot more to this than meets the eye. We’ll get into it a little later…

However, what is clear is that a change is needed. 

Recyclable doesn’t make it better

A common misconception is that if something is recyclable, it is better for the environment. Why do many believe that? Because it’s what we’ve been told from big brands across the nation. 

If it’s recyclable it’s sustainable, right? Hardly. 

Did you know that over 90% of products in the United States are shipped in corrugated cardboard boxes? The amount of cardboard boxes that get broken down each year, month, day even is extraordinary. And, the amount of poly mailers that are also either recycled or thrown away each day should be illegal. 

Here are 3 specific reasons to move to reusable packaging.

1. Efficient
   One of the key advantages of adopting reusable packaging is the efficiency it brings to your supply chain. Traditional disposable packaging, like cardboard and poly mailers, often end up as a one-time-use waste, requiring constant restocking. Sometimes, brands can get 2 uses out of this kind of packaging in their ecommerce shipments, but it’s honestly somewhat rare as consumers have made it a habit to toss their packaging the moment they open… 
   
   Reusable packaging, on the other hand, is designed to withstand multiple trips. This reduces the need for constant replenishment and decreases the environmental footprint of your supply chain.
   
   Moreover, you'll save on resources, transportation costs, and labor associated with constantly replacing disposable packaging, making your operations more streamlined and cost-effective.
   
   
2. Economical
   Many businesses are hesitant to transition to reusable packaging because they perceive it as a costly investment upfront. However, the long-term financial benefits are substantial. By replacing just 20% of single-use plastic packaging with reusable alternatives offers an opportunity worth at least $10 billion. That’s huge long-term. While the initial investment might be higher, the durability of reusable packaging means you'll save money over time. Instead of constantly purchasing disposable materials, you'll make a one-time investment in packaging that can last for years. 
   
   Your bottom line will reflect the cost savings in the form of reduced waste, decreased transportation expenses, and lower packaging procurement costs.
   
   
3. Environmentally friendly
   Disposable packaging generates an astonishing amount of waste that can take hundreds of years to decompose in landfills or poses a serious threat to our environment as plastic pollution in our oceans. Every year 19-23 million tons of plastic waste leaks into aquatic ecosystems, polluting lakes, rivers, and seas.
   
   It isn’t just the oceans that we are worried about as well. Walk down a city block near you later today. How much trash do you see in the gutter? Along the sidewalk? Overflowing trash bins? How much of this trash is from some form of packaging? Case in point… 
   
   Reusable packaging promotes sustainability. While the packaging you use for your retail items may not be what’s polluting the streets, many of it does end up in oceans and it does wreak havoc on our ecosystem. By choosing durable materials and implementing a circular approach to your packaging, you reduce your carbon footprint and contribute to a cleaner, more sustainable future.

Change is good

We hear time and time again that change is scary, but it doesn’t have to be. Transitioning to reusable packaging with the right partner and a clear strategy can be smooth and seamless. 

The shift from disposable to durable, reusable packaging is not just a trendy idea; it's the way of the future. It offers substantial benefits to your business, from increased supply chain efficiency to long-term cost savings and a smaller environmental footprint.

And with the right partner who will help you identify where a reusable solution works in your supply chain, how to mitigate any potential risks and guides you on implementation, you’ll be in great hands. Ellen MacArthur, Founder of the Ellen MacArthur Foundation, said, “Rethinking the future: It is a profound challenge, at the end of an era of cheap oil and materials to rethink and redesign how we produce and consume; to reshape how we live and work, or even to imagine the jobs that will be needed for transition.”

Together, we can build a more sustainable and responsible future for our planet, one package at a time. The days of wasteful plastic and cardboard packaging are numbered, and by making the change to reusable packaging, we're paving the way for a more sustainable and efficient future for all.

To learn more about LimeLoop’s reusable packaging, including our LimeCare–your own dedicated Reuse Specialists–schedule a meeting with no strings attached. 

The problems with recycling

Since you were young, it’s been ingrained in you that recycling is essential for our planet. Your milk carton? Goes in the recycling bin. Your empty yogurt cups? Recycled! Cardboard boxes? Drop it in the recycling bin. 

And now you can say you’ve done your part for the planet!

Unfortunately, it isn’t that simple and it doesn’t actually solve as much as we want it to. Or said another way, we aren’t actually solving the root issue when we recycle. Virgin materials will still be used to create new items, and what you’ve recycled may not actually get recycled due to municipality regulations and/or due to contamination–whatever your neighbors and/or others have dropped into the recycling bin as well. 

In the United States, the recycling landscape is a bit of a mixed bag, with numerous challenges along the way. Do you know where your recyclables actually go? 

A day in the life of recycling

When you toss your aluminum cans, plastic bottles, and paper products into the recycling bin, you expect them to have a second life because that’s what you’re told. Sadly, that’s not always the case. 

Once your recyclables are picked up, they're sent to recycling centers. These centers sort and process the materials, preparing them for the next step. Some materials are transformed into new products, while others are exported to countries like China, which used to be a significant player in recycling until it imposed stricter regulations in 2018. 

Only 9% of items recycled actually get recycled. 9% is nothing when you see full recycling bins along your street or within your building complex. One time, I saw a TV in the recycling bin in my complex…what! 

Ongoing challenges

In the United States, recycling challenges include product contamination, limited infrastructure, and a fluctuating market demand of materials. All of these make it so that staying on top of what can and cannot be recycled, how to physically recycle something, and the convenience of it is really challenging to stay on top of.

Contamination

Contamination happens when non-recyclable items get mixed in with recyclables, making the sorting process more difficult. Similarly, it’s imperative that you clean out your recycled items before dropping them in a bin. Those almond butter containers can’t have an excess of almond butter left inside them if you want it to make it through the recycling process. Same with those tomato sauce jars or cans of beans. 

Subsequently, are you up to date on what can and can’t be recycled?

Glass, aluminum, paper and cardboard are all pretty standard recyclable materials–as long as they are free and clean of other materials (this includes tape on cardboard boxes!) Where it gets confusing is when it comes to plastics. Those numbers on the bottom of plastic containers are called resin identification codes, and they indicate the type of plastic used. These numbers range from #1 (PET) to #7 (Other). Unfortunately, the presence of these numbers doesn't guarantee that an item will be recycled. It depends on the recycling facility's capabilities and local regulations.

So, depending on where you live, that plastic bottle you diligently put in the recycling bin might not be living its best life after all…

Limited infrastructure & fluctuating demand

Insufficient recycling facilities and low demand for certain materials often lead to recyclables ending up in landfills. The pandemic played a big part in this as well considering many didn’t want secondhand with trying to stay safe and virus free. This is pretty consistent across the entire US. 

What makes it more challenging is that different cities and regions are able to recycle some items that other areas are not. Do you know what you can and cannot recycle in your district? What's recyclable in one city may not be in another. 

This lack of standardization can confuse consumers and increase contamination rates. To tackle this issue, it's been left up to you to stay up-to-date and current on what is and is not recyclable in your area. 

Does it really end up in landfills though?

Even with all your good intentions, a significant amount of recyclable material still ends up in landfills. According to the U.S. Environmental Protection Agency (EPA), in 2018, more than 146 million tons of waste were sent to landfills. That's a lot of missed opportunities for recycling! Especially when plastics accounted for over 18% and paper and paperboard made up about 12%.

However, there are many efforts underway to improve recycling infrastructure, reduce contamination, and boost domestic recycling markets. Consumers can do their part by being more aware of what they're recycling and striving to reduce waste in the first place. I.e. making more conscious purchasing decisions.

Questions you can ask yourself before purchasing something can include:

• Do I really need this?
• Where will this go if I purchase it?
• Will this help with a sustainable lifestyle?
• What joy will this item bring me?
• Will I still use this item in a year? In 5 years?
• Do I have something at home like this already?
• Does this item truly serve a purpose or do I just like the aesthetic?
• Will this item be thrown away after one use?

In other words, rather than focus on recycling at the end of life, why not focus on reducing your intake and reusing what you already have?
To learn more about LimeLoop’s reuse programs, schedule a call with one of our Reuse Specialists today.

4 ways you can support your wholesale shipping

Wholesale shipping plays a vital role in the success of retail organizations. 

It involves the movement of large quantities of goods from manufacturers or suppliers to retailers, and ensures that products are efficiently delivered to meet consumer demands. This area of supply chain management is nothing short of complex. So many factors go into the decision-making around wholesale shipping, like:

• Procurement
• Operational efficiency
• Delivery times
• Delivery methods (ocean, air, land)
• Inventory management
• Tracking capabilities
• Forecasting

In today's fast-paced retail landscape, where ecommerce continues to grow and retailers are seeing the increasing impact of physical brick-and-mortar stores, optimizing the wholesale shipping process becomes even more critical. Not-to-mention the stress around ever-changing regulations and politics…

Regardless, there are ways to best support your wholesale shipping strategy and enhance your retail organization’s logistics.

Wholesale shipping isn’t going anywhere

Wholesale shipping is and will remain a fundamental part of the retail industry, and its significance is only increasing. 

According to Statista, global ecommerce sales are projected to reach a staggering $6.3 trillion by 2024, highlighting the continued growth of online shopping. As consumers increasingly turn to ecommerce platforms for their purchases, the need for efficient wholesale shipping becomes even more critical.

Ensuring timely delivery of products to wholesalers, customers' doorsteps and physical stores around the globe will keep your customers and your revenue streams happy.

What is this I’ve heard about brick-and-mortars and chapter 11’s though?

In recent years, we've witnessed the closure of several well-established retail stores, while others have faced financial turmoil and entered Chapter 11 bankruptcy protection. This is nothing new as businesses start and end, but it does feel like there have been more discussions around this topic since 2020. 

However, these developments can be attributed to various factors, such as:

• Changing consumer preferences
• Increased competition
• Ease of access with ecommerce

Though the closure of just some physical stores doesn't diminish the importance of wholesale shipping; it merely underscores the need for retailers to adapt their strategies to the evolving retail landscape. 

When you enhance your wholesale shipping operations, you can remain competitive and thrive in this dynamic market.

So, what does enhancing your wholesale shipping logistics look like? 

Let’s dig into it…

4 wholesale shipping enhancements

1. Invest in the right Inventory Management Systems
   • Efficient inventory management is crucial for seamless wholesale shipping. By implementing advanced inventory management systems, such as automated inventory tracking and real-time stock monitoring, retailers can optimize their supply chain processes. These systems enable accurate demand forecasting, prevent stockouts, and minimize the risk of overstocking. Over half of Operations professionals agreed that advanced inventory management solutions positively impacted their wholesale shipping processes, resulting in improved customer satisfaction and increased profitability.
   • Seems like a no-brainer, but not all Inventory Management Systems are created equally. Do your research to find what you need for your organization. What are your “must-haves”?

2. Optimize warehouse operations
   • Streamlining warehouse operations is essential to ensure the smooth flow of goods during the wholesale shipping process. Implementing warehouse management systems (WMS) and utilizing technologies like barcoding and RFID tagging can enhance inventory visibility, reduce errors, and expedite order fulfillment. It’s been found that companies employing WMS achieved a 16% reduction in order cycle times and a 6% increase in order accuracy, leading to greater operational efficiency.
   • Additionally, do you know where there are places in your warehouse operations where you could cut down on time and resources to be more efficient? One less commonly thought of way is to move to reusable packaging. We’ve found that by switching to reusable packaging from cardboard, you could save $225,000 per year in retail operations (based on 75 retail store locations with weekly shipments of 50 boxes – ask me more about this).

3. Collaborate with reliable logistics partners
   • Partnering with dependable logistics providers can significantly improve wholesale shipping efficiency. Seek out logistics companies with a strong track record in handling retail shipments and who offer competitive pricing, reliable delivery timelines, and robust tracking capabilities. According to a report by Armstrong & Associates, the third-party logistics (3PL) market grew by 10.5% in 2020, indicating the increasing importance of outsourcing logistics services. Leveraging the expertise of 3PL providers can help retailers optimize their shipping processes, reduce costs, and enhance customer satisfaction.

4. Embrace data analytics
   • Data analytics plays a vital role in identifying areas for improvement in wholesale shipping. By leveraging data from various sources, including sales, customer behavior, and logistics, retailers can gain valuable insights to optimize their supply chain. Predictive analytics can help forecast demand accurately, enabling retailers to plan inventory levels and reduce lead times. A study by McKinsey revealed that companies using advanced analytics in their supply chain operations experienced a 3-4% increase in perfect order rates, resulting in enhanced customer loyalty and improved profitability.
   • As mentioned above, RFID tagging can help provide more data about what goes on inside your warehouse operations, but there’s more data to be captured that your current inventory management and warehouse management software can only capture so much of. What about your sustainability data and the ability to track your packages 24/7/365? Moving to reusable packaging that provides real-time tracking gives you more visibility into your supply chain so you can optimize, optimize, optimize.

So, what’s next?

Wholesale shipping remains an indispensable part of the retail industry, and it requires a good amount of trust with your distributors.

By investing in advanced inventory management systems, optimizing warehouse operations, collaborating with reliable logistics partners, and embracing data analytics, retail organizations can improve their wholesale shipping efficiency, reduce costs, and deliver exceptional customer experiences. 

By adapting to the changing retail landscape and prioritizing efficient wholesale shipping, retailers can navigate the industry's challenges and emerge as leaders in the evolving marketplace.

Looking for more visibility into your supply chain? Learn more about LimeLoop’s Trackable Reusable Packaging 

4 undeniable reasons reusable packaging outshines corrugated cardboard

Picture this: Your retail store employees receive a huge shipment of new items ready to be unpacked, refolded or hung up. 

Yet, your items arrive in a squished package of corrugated cardboard that is:

• Extremely hard to open because they are squished
• Clearly dirty so your store floor isn’t looking as sharp
• And, now they’re left with a big mess for all to see

This is all too familiar, yeah?

Regardless if you’re using corrugated cardboard or recycled corrugated cardboard, the above is a pretty common occurrence in retail stores everywhere. Corrugated cardboard isn’t providing much value to employees, and it provides very little value to the environment considering its use is limited.

What are my options?

Two words: reusable packaging. 

Reusable packaging is better for a number of reasons. At a high level, some of these reasons include:

• Safety and security
• Minimal impact on the environment
• Cost savings
• Better use of resources (think: timing and efficiency)
• Tracking ability 24/7/365

Sttil, the biggest pushback we hear when it comes to making the switch to reusable packaging is all around cost. 

• Will it cost me more?
• If it doesn’t save me money, I can’t justify it
• We don’t have the budget for this right now

Lucky for you, you can actually save on costs with reusable packaging anywhere from 25-75% depending on a few factors. Ask me more about this here.

To paint a better picture of reusable packaging vs. corrugated cardboard, let’s dig into more specifics.

Reusable packaging > corrugated cardboard

Here’s why…

The Environmental Impact:

When it comes to sustainability, reusable packaging takes the crown. According to a study conducted by the United Nations Environment Programme (UNEP), an astonishing 46% of global waste comes from packaging materials. This statistic alone should make us stop and think about the repercussions of our choices.

Reusable packaging, on the other hand, offers a practical solution to this environmental dilemma. By opting for packaging that can be used multiple times, we reduce the need for single-use materials like corrugated cardboard boxes. This results in less waste generated and fewer resources consumed during production, ultimately contributing to a greener planet.

More on the environmental impacts from our friends at Rothy’s here.

Cost-Efficiency:

While corrugated cardboard boxes may seem inexpensive at first glance, the long-term costs of using them can quickly add up. According to research conducted by the Sustainable Packaging Coalition, reusable packaging can save businesses up to 95% in packaging costs over time.

If you want specifics on your costs, fill out this quick form here. 

Investing in reusable packaging solutions may require a higher upfront investment, but the savings over the long run are undeniable. By reducing the need for constant box replacements, businesses can cut down on expenses and redirect those resources toward other areas of growth.

Protection and Durability

One of the most critical aspects of packaging is ensuring the safe arrival of products to their intended recipients. Here’s where reusable packaging shines brightly. Unlike flimsy, corrugated cardboard boxes, reusable packaging options are designed with durability in mind. With reusable packaging, you can rest assured that your precious cargo will arrive intact, reducing the risk of damaged goods and costly returns.

Additionally, packaging made from upcycled and sustainable materials are designed with durability in mind. It’s not only the materials used, but the ergonomics of the packaging as well like adding handles, easy zippers, the ability to fold, etc. Protection for both your goods and your employees is key.

Brand Image and Customer Experience

Packaging is not just a means to an end; it also plays a significant role in shaping brand image and customer experience. Reusable packaging allows businesses to make a memorable impression on their customers while showcasing their commitment to sustainability.

Research from McKinsey & Company indicates that 70% of consumers consider sustainability when making purchasing decisions. Especially in today’s world where sustainability and eco-friendly practices are in the limelight more often than not. By aligning your brand with eco-friendly practices through reusable packaging, you can attract environmentally-conscious customers and foster long-term loyalty.

What would you choose?

In the battle between reusable packaging and corrugated cardboard boxes, it’s clear that the former holds the upper hand. Not only does reusable packaging reduce environmental impact, but it also offers cost-efficiency, superior protection, and boosts brand image. Embracing reusable packaging is a win-win situation for both businesses and the planet.

So, the next time you receive a package, let’s imagine a world where cardboard boxes are replaced by durable and eco-friendly alternatives. Together, we can deliver a world without waste. 

To learn more about LimeLoop’s Trackable Reusable Packaging, click here.

What really goes into the making of reusable packaging?

There are really two main goals when it comes to designing reusable packaging from our perspective:

1. Packages need to be efficient in design, and
2. Packages need to be made sustainably

Naturally, there are a number of different factors to take into consideration to achieve the above two goals. You want your reusable packaging to be functional, durable and environmentally friendly which can become quite a complex process.

Some of the key considerations that go into designing reusable packaging include:

• Materials selection – What type of material will be best? Does it need to be water resistant? Where should we source these materials? Is it sustainable?  
• Design considerations – What is important in your design? Do you have any transportation needs? What about zippers, flaps, snaps, fasteners, etc.? Specific sizes?
• Environmental considerations – Does it minimize waste across the entire supply chain? Think: sourcing, transportation to manufacturer, energy to develop, etc.
• Cleaning and sanitization – Is it easy to clean, wash and sterilize?
• Cost considerations – Is this cost justified? How does it compare to single-use and what are the long-term investments?

To better understand the actual details of these factors, I went to the pros. I spent some time with Angela Kwok, LimeLoop’s own VP of Operations, to better understand what goes into designing our own reusable packaging.

Here’s what she had to say…

Design with the pros

1. First, what do you look for when shopping for manufacturers and when sourcing materials to minimize waste and be as environmentally friendly as possible?

Angela:  When looking for manufacturing partners, we think about diversification and sustainability, from both environmental and social perspectives. We have established nearshore manufacturing partners to diversify our supply chain, shorten lead times, and reduce the environmental impact associated with transportation of our finished products. We look for manufacturing partners that have fair wages and safe working conditions.

In terms of sourcing and selecting suppliers for the materials, we also look at environmental and social sustainability. For example, we partner with REPREVE — sourcing recycled polyester (RPET) from certified mills and participating in their take-back program for RPET at end-of-use. When sourcing materials, we have also taken best practices from brands like Everlane, such as referencing the International Labour Organization regarding different countries’ practices and risks.

2. How long does it typically take to design and develop a reusable package that is efficient and sustainable?

Angela:  While it may only take weeks to design and develop a first prototype, it takes months or even years to iterate and launch a new reusable package that is efficient, durable, and sustainable. Over the years, we have learned how reusable packages are handled throughout the supply chain — by warehouses, carriers, consumers, and retail stores. Beyond that, we’ve learned about constraints in these different systems and environments. Through these learnings, we have been able to iterate on our design to improve the users’ experiences with the packages and extend the lifetime of the packages, before being repaired, upcycled, or recycled.

With these learnings, we can accelerate the development of additional package types and sizes. We still recognize that different use cases can pose new challenges, hence the importance of testing and iterating.

LimeLoop designing with the Box Clever team.

3. From years of designing, what have you learned in terms of materials that work well and maybe materials that have been a challenge? What materials are best suited for creating a durable and reusable package that can withstand transportation and handling?

Angela:  Towards circularity, it is important to consider the recyclability of the materials being used. We have selected recycled PET and polypropylene (PP) as the primary materials in our packaging for their durability and recyclability.

We also found an opportunity to improve upon single-use alternatives, such as corrugated cardboard boxes. Paper-based corrugated cardboard boxes and paper mailers can get wet in the rain and cause damage to the products inside. To quote one of our partners, the paper mailers looked like “giant wet tea bags” after being in the rain. We selected materials that are either water-resistant or waterproof. This improves the unboxing experience and the durability of the packages.

Another decision point in the process has also been balancing durability with cost. While a heavier and thicker fabric is more durable, it adds cost in manufacturing as well as cost in shipping costs for our retailer. We balance the best of both by using different exterior and interior lining materials to ensure durability through transportation and handling, while making the packages as lightweight as possible.

4. Roughly, what is the cost of manufacturing a reusable package, and how does it compare to the cost of a single-use alternative?

Angela:  The cost of manufacturing a reusable package is several times more than that for a single-use alternative. Much like the environmental impact, the benefit comes over time with needing fewer packages. Our packages are designed to be used for 100 cycles, replacing 100 single-use alternatives. That means, 99 packages that you do not need to manufacture for each reusable package which will offset the costs long-term.

5. How do you track the sustainability of our reusable packages? What are the metrics here that really matter?

Angela:  As you may have expected, one of the key metrics is the number of cycles the reusable packages get reused. Based on a conducted life cycle assessment, our reusable packages need to be used between 2 and 6 uses to be better than the corrugated cardboard box equivalent from a CO2 perspective, depending on the package type and size.

This is where our technology platform comes into play, to track and improve upon these metrics. The sensor technology embedded in our packages allows us to track the number of cycles and reduce the number of lost packages through track and trace. Through our platform, reminders can easily be set up to encourage consumers to return the packages. Most consumers intend to return and want to do the sustainable thing, but we understand, life is busy! The timely reminders and different incentive programs allowed through our platform encourage the reuse rate.

Your reusable packaging

In order to get an efficient and sustainable final product, this process can take quite a bit of time and testing, but the long-term investment and pay-off is worth it. And thankfully, LimeLoop has done it for you so you don’t have to. 

We hope to change the mentality from single-use waste to reusable materials in more than just packaging so we can truly deliver a world without waste.

Reusable packaging for your supply chain or ecommerce is ready for you when you are.

A day in the life of a cardboard box

The life of a cardboard box is short-lived. 

When was the last time that you left a cardboard box sitting in your home unopened, taking up space? This is likely not a super common occurrence for you for two reasons:

1. You’re too excited to see what is inside that cardboard box, and
2. It takes up space, so do you really want that in your hallway to trip over?

Cardboard boxes never really stay in the same place for very long. 

Instead, the moment they land at a destination, they tend to get unpacked quickly and then either repacked (sometimes) or immediately broken down and taken to a recycling bin (hopefully) or to a waste bin. 

An overview of what this may look like:

The step-by-step cardboard recycling process from the EcoMasteryProject

Is cardboard really worth all the hassle then–monetarily and environmentally–if it lives such a short life?

Let’s dig into this…

How is cardboard made?

Overall, making a cardboard box is a relatively simple process. There are two main types of cardboard: regular and corrugated.

Regular cardboard typically refers to a thick paper stock or heavy paper pulp. This type of material is typically used for cereal boxes or greeting cards. It is basically made up of a flute (made up of virgin or recycled paper), sandwiched between two liners.

Making corrugated cardboard is a slightly different process that involves cutting, folding, and gluing corrugated cardboard sheets into your desired shape.

1. Paper is first made from wood pulp or recycled paper, and then it's treated with various chemicals to make it stronger and more durable (i.e. regular cardboard)
2. The paper is then fed through a machine that adds the wavy middle layer, which is called corrugation. This process involves feeding the paper through a set of rollers with wavy ridges, which creates the characteristic ridges and valleys of corrugated cardboard.
3. The corrugated cardboard is then cut into large sheets, which are sent to a box-making plant.
4. At the box-making plant, the sheets are cut into the desired size and shape for the box.
5. The cardboard is then folded along pre-scored lines to create the box's shape, and the edges are glued or stapled together to hold the box in place.
6. The finished boxes are then stacked, bundled, and shipped to various distributors and retailers.

And there’s a cardboard box. 

Then, what happens to the cardboard?

Away she flies…

Literally and figuratively. 

Over 90% of all products in the U.S. are shipped in corrugated cardboard boxes. Most cardboard today is corrugated cardboard, both for environmental reasons and because it is more secure. 

Some of the environmental reasons include:

• Most is made from recycled materials
• It is easier to recycle post-consumption
• Can reduce need for secondary wrapping or packaging

Yet, corrugated packaging is a $17 billion per-year industry-the largest segment of the entire packaging industry.

That is a lot of money.

Is it really cost > environment? 

Yes and no. 

What would happen if you took your portion of your spend of that $17 billion each year from corrugated cardboard and moved to reusable packaging? 

Specifically, you could

• Save 35% or more on packaging costs
• Allocate 35% or more on other initiatives
• Reduce your carbon footprint by 70% or more

It’s really a win-win.

Want to learn more about your reusable packaging options? 

Schedule a free call with one of our Reusable Packaging Specialists. We can tell you in real-time what your actual cost savings and environmental impact will be as well.

6 ways cardboard does more harm than good

No matter where you go, cardboard is never far. 

Cardboard is one of the most widely used materials for packaging and shipping, and in the US alone, 46.5 million packages are shipped everyday. When we break it down by carrier, UPS claims to send 36.5 million packages per day and FedEx claims to ship an average of 10 million packages per day. 

While packaging can come in many forms, about 95% of packages that are shipped and delivered in the US are made of cardboard. 

That’s a lot of packages.

To clarify, that’s a lot of cardboard…

Why is cardboard so commonly used?

Cardboard is a widely used packaging material though it has both benefits and drawbacks. 

Some benefits of cardboard can look like:

• It is lightweight
• It is easy to recycle
• It can be biodegradable which can make it a more “environmentally friendly” option compared to other packaging materials such as plastic (we’ll come back to this)
• It is also a “renewable resource” since it is made from trees that can be replanted

While there is truth to the above, there are also some common misconceptions about the benefits listed above...

Some of the drawbacks of cardboard include:

• The production of cardboard requires significant amounts of energy and water
• It contributes to deforestation if not sourced sustainably
• While cardboard is recyclable, we know that not all cardboard actually gets recycled
• A lot of cardboard will end up in landfills where it can take years to decompose and will release greenhouse gasses

Overall, cardboard can do quite a bit of harm to the environment. Its environmental impact really depends on various factors such as its sourcing, production, use, and disposal. 

6 ways cardboard harms

​​While cardboard has been made so readily available to everyone, there are some major drawbacks to the economy we’ve built around cardboard.

Here are 5 ways cardboard harms the environment:

1. Landfill waste
   • When cardboard is not recycled or composted, it can contribute to landfill waste, taking up valuable space and potentially releasing harmful gasses as it decomposes.
   • Cardboard together with paper make up about 41% of solid waste streams. These really should make it to a recycling center, but they don’t always due to what else gets thrown into the same recycling bins, or because they weren’t recycled in the first place.

2. Deforestation
   • Cardboard is typically made from wood pulp, which means that producing cardboard requires cutting down trees. Deforestation can have a range of negative environmental impacts, including loss of biodiversity, soil erosion, and increased carbon emissions.
   • US cities lose 36 million trees annually. While not all of this is directly related to cardboard creation, it is indirectly due to the carbon emissions that have increased over the years which can lead to more fires and other natural disasters. 
   • Since the 1600s, the US has destroyed 75% of its virgin forests. 

3. Energy consumption
   • The production of cardboard requires significant amounts of energy, including for transportation, processing, and printing. This energy consumption can contribute to greenhouse gas emissions and other forms of pollution, methane especially. Methane impacts the environment over 20 times more than carbon dioxide.

4. Water usage
   • Producing cardboard also requires large amounts of water, which can strain local water resources and contribute to water pollution if not properly treated.
   • In the United States, more than 800 million tons of cardboard (regular and corrugated) and paper are thrown away yearly. If we recycled one ton of corrugated cardboard, we could save 700 gallons of water. Even better, if cardboard wasn’t used as regularly, this number would be even better…

5. Chemical pollution
   • Some cardboard products may be treated with chemicals to make them more resistant to moisture or insects. These chemicals can potentially leach into the environment if not properly disposed of, potentially harming plants, animals, and humans.
   • Typically there are around 200 chemicals that are used in the manufacture of paper or cardboard. These chemicals can be dangerous today and when cardboard decomposes in a landfill and seeps into the environment–land, water and air.

6. Cost of using cardboard
   • While this is more indirectly focused on the environment, cardboard use in organizations is costly which takes away from the positive impact organizations can have on the environment. Money saved from ditching cardboard can be allocated to other ESG initiatives. 

What can we do?

To minimize these negative impacts, it's important to use cardboard responsibly, recycle or compost it when possible, and choose alternatives when appropriate. 

What do you do today to minimize the negative impacts of cardboard?

A popular alternative to replace cardboard is reusable packaging. To learn more about LimeLoop’s Smart Reusable Packaging Platform, click here.

Why quitting cardboard should be a top priority

If you’re anything like me, you recently found yourself basking in the glow of a beautiful holiday season. With a smile on your face you looked around a sitting room at your family members, felt the pleasant warmth of a full belly, watched exuberant children play with a new toy, and noticed a slight sense of panic due to the stacks of cardboard boxes littered around the room. 

This feeling of cardboard overwhelm would only increase once it came time to take out the recycling. Your bin, like mine, will undoubtedly be full. So maybe you’ll find yourself sneaking down the street at midnight, hoping you can find space in a neighbor’s recycling bin, knowing the entire time that every single bin will be just as full as your own… 

This will launch a weeks-long process in which you frantically search for recycling bin space and fight the rising tide of every-day recyclables that are building up behind your holiday cardboard log jam. 

If this feels familiar, that’s because we all live in a world powered by single-use cardboard. 

And if you feel bad about it, it’s not just you gnashing your teeth at all the waste you’re witnessing. 

The question is, how can any person or any company be part of the solution when we live in a world where every day in the retail supply chain looks and feels like your living room does on Christmas morning? 

Breaking down cardboard

Understanding the scope and scale of cardboard manufacturing:

• American factories generated more than 400 billion square feet of cardboard in 2020
• The global production of cardboard was estimated to be 66 million tons in 2020 
• Cardboard output is forecasted to increase to more than 72 million tons by 2022 (25% increase)
• By 2025, the international market for corrugated packaging will be over $205 billion
• Amazon shipped an estimated 7.7 billion packages in 2021 (however, not all of these were in cardboard boxes)
• Cardboard packaging can be recycled and made into new packaging up to 7 times (which really isn’t that many)

If global cardboard consumption continues at this rate, we’ll have a real problem…

Cardboard kills, somewhat literally

The problem with single-use cardboard is that from the beginning of its life to the end of its life, there’s no real solution to make it truly sustainable. 

Instead, we’re cutting down forests and using billions of gallons of water to produce it. Then, we recycle it assuming it actually does get recycled. Yet much of this single-use cardboard that powers the retail supply chain ends up in a landfill, while new cardboard is created destroying not only forests, but the entire surrounding habitat that nurtures our wildlife.

Think of it like this, a tree in the ground fights global warming by absorbing carbon dioxide. Cardboard in a landfill, which is where all cardboard eventually ends up, releases methane, one of the most harmful greenhouse gasses. The question is, do we want trees to be growing and storing carbon, or do we want to continue contributing to the global explosion in the use of corrugated cardboard packaging? 

You know that disheartening feeling of cardboard overwhelm that you had on Christmas? Take it and multiply it by 365 days and 300 million people’s needs to begin understanding the daily reality at retail locations and distribution centers. 

Is there a solution to this problem?

Since we’re all in this together, we should all start looking for solutions together. 

That’s why LimeLoop is dedicated to quitting cardboard. 

LimeLoop helps brands transition to reusable packaging from single-use cardboard in their supply chain from first mile, middle mile to last mile.

The future is bright in the reusable space and there is a world where you can save money and increase efficiency by switching away from single-use cardboard packaging. 

If you are interested in learning more about the benefits of quitting cardboard, start with your free Sustainable Packaging Evaluation.

8 key takeaways I learned from retailers about "recycling" cardboard

I’ve spent the last 5 years of my life working to eliminate single-use packaging. Cutting the use of cardboard was part of that goal, but most of my focus was on cutting single-use plastic packaging used in direct to consumer e-commerce shipments. This was true for a variety of reasons, but the primary reason is that eliminating plastic gets all the headlines and regulatory attention when it comes to sustainable packaging. Cutting cardboard or “recycling” cardboard doesn’t get quite the same effect… Because plastic gets the headlines, that’s where retailers focus. And because I sell to retailers, that’s where my focus was as well. 

So, you can imagine my surprise when an employee at one of Limeloop’s customers made an off-hand comment that if I was truly worried about ending single-use packaging, I should be more focused on cardboard in their supply chain–not just focused on packaging direct to consumer.. 

While I am not a fan of single-use of any sort, cardboard has always been the somewhat “ok” material. Somewhat “ok” in the sense that it still can be recycled, though that process certainly isn’t perfect. Recycling cardboard is a beast of its own… 

This employee continued with, “We’re sending 500 boxes per store per month to replenish inventory, and only using those boxes a single time. That is a lot of wasted resources: water, energy and ultimately, money. We spend over $1 per box for that single-use cardboard.” 

Small-scale, $1/box is nothing. But we aren’t talking small-scale here. 500 boxes per month at $1.25 per box would add up to $7,500 a year on cardboard that gets used once and then tossed. These may not even apply to recycled cardboard boxes though many claim they to be using recycled cardboard boxes. And these numbers are on the smaller end of that scale… Large retailers around the nation, and the globe, experience these same price pains when it comes to their shipments. Why is it that retailers are willing to pay this kind of money for a single-use transportation item?  

“Well,” this customer had said, “We don’t have any choice. Cardboard is a fact of life.”

Despite this retail employee’s insistence, I wasn’t sure I totally bought what they said. Could it really be that most retailers in the U.S. are blowing through hundreds of thousands, or millions, on single-use cardboard boxes every year just to replenish their shelves? 

To find out, I decided to go undercover one afternoon in early November to visit 10 retailers who had sterling sustainability reputations. 

Behind closed doors

My skepticism didn’t last long.

First stop…

I started with a California based retailer that had around 100 retail locations. I walked into the store on a slow, cloudy day and quickly started a conversation with their very friendly store manager. 

“How,” I eventually asked her, “do your stores get replenished?” 

I quickly learned that store replenishment happened with cardboard, that they received around 300 boxes per month, and that they recycled all their cardboard. “However,” she’d said, sensing I had thoughts about recycling, “We know recycling isn’t actually a great option compared to reusing these boxes, but what else can we do?”

Second stop…

Next I visited a retailer with several hundred retail locations that is as hip and Gen Z friendly as a brand could be. I’d barely started speaking with the very young store associate before she’d said, “don’t worry. We recycle literally everything. We’ll do anything to promote sustainability.”  

I laughed, telling her that it wasn’t recycling that I was worried about, but the act of using a resource intensive material like cardboard just once.

“Oh wow,” she’d replied, “I’ve never thought of it like that. We go through a ton of cardboard! And yea, what a waste.”

The rest of the stores…

Store after store, the story was the same. I watched employees cut otherwise brand new boxes filled with sweaters and socks. I watched them unpack the boxes and then flatten them, sending them off to be recycled or discarded.

It’s not that recycling cardboard is bad, per se, but when you realize that every flattened box represents at least 70 liters of water, or that every 100 boxes represents an entire tree, one starts to realize that the environmental cost of using cardboard is astronomically high even when it is being recycled. 

So, what did I learn? 

8 key takeaways

• Store replenishment depends on single-use cardboard boxes
• Sustainability minded store employees feel bad about single-use cardboard boxes
• Breaking down cardboard boxes for recycling is a time consuming process for store employees 
• Cardboard is expensive
• Even companies that prioritize sustainability use cardboard boxes for shipping products 
• Many products arrive in stores in a plastic bag that is placed inside the single-use cardboard it is shipped within
• Both store employees and retail sustainability team members know single-use cardboard is wasteful, but don’t feel there is an alternative
• Cutting out the use of cardboard is low hanging fruit for retailers that are looking to increase operational sustainability and efficiency

Are you wondering how you can quit cardboard? If yes, click here to schedule a call and we’ll see what can do to help you get away from using resource intensive, single-use packaging in your supply chain.

Consumer behavior change & reuse

Consumer behavior is sometimes a mystery, but for the most part, it’s pretty predictable. Influencing consumer behavior, or rather consumer behavior change, however, is where the real riddle is. It isn’t impossible, though. We see it all the time with pop culture. It’s about the right place, right time, right message, right audience. Right?

Kimberly S. Wolke, with the University of Chicago, and Paul C. Stern, with the Social and Environmental Research Institute and the Norwegian University of Science and Technology list four distinct determinants of human behavior according to their analysis and application of human psychology to consumer behavior in Chapter 6 of Psychology and Climate Change: Human Perceptions, Impacts, and Responses. 

Let’s apply these to your new reuse program, so you can start influencing consumer behavior change towards sustainability.

Determinant #1: Knowledge

Ecommerce customers are most likely frustrated with single-use packaging; they just don’t know it, yet. Not until they hear recycling pick-up roll down the street at 7 a.m, remember the overflowing recycling bin, and rush outside in their bathrobe to get it to the curb in time so that this week’s pile isn’t next week’s mountain.

Chances are, customers aren’t fully aware of the better way, you now have to offer. But chances are, you have the information they need to make an informed choice. You’ll want to localize, visualize, and humanize when communicating and educating your customers on your new reuse program. They’re going to ask, “why reusable packaging?” And you’ll have an answer which speaks to their current circumstances and current capacity to understand why reuse is the better choice.

Educate customers on the why but, also, communicate the how and what. Outline the opt-in program. Explain how it’ll improve their ecommerce experience; how it works; what they need to do to participate; what is it they’re contributing to by opting-in. The more they know, and understand, the better. This includes returning the reusable package, too, and therefore, closing the loop.

Returning the Package

Getting the packages back is easy. It just may take some creativity and collectivity. This is where localizing, visualizing, and humanizing the process becomes integral when involving your customers. Once they’ve emptied their package, they simply need to flip the return label over and leave it at their mailbox or local post office for pick up and return.

Again, knowledge is key. As you work to scale your reuse program, don’t be afraid to educate your local carriers about the packaging and what to do with it, too. 

Determinant #2: Personal motivations and values

This one’s tricky because customers are definitely going to have their own motivations and values behind their behaviors. I’ll do what I want. And that’s cool. But to engage your customers so that they opt-in to reuse and return the package, your brand messaging must inspire. 

Wolke and Stern write, “Values are theorized to influence worldviews about the relationship of humans and nature, which, in turn, influence-specific beliefs about the consequences of environmental problems and actions.” Customers care about the environment. They care about their impact. They care about climate change and sustainability. They’re just on auto-pilot. 

Position your customers as the ambassadors of their own sustainability journeys when they opt-in to reuse by aligning the environmental, economical, and social benefits of using reusable packaging. This will assure your customers they can value the environment and enjoy shopping – guilt and worry-free. The shared values between you and your customer will then make them feel supported as they confront their current motivations and values in changing them. 

In other words, they’ll start to believe in these new motivations and values you, as their retailer, present, and believing in something means they trust you to guide them through it. Trust is everything.

Determinant #3: Beliefs, attitudes, and habits

We’ve consumed goods in much the same way for 150 years, meaning retailers have been shipping with single-use for about as long as anyone can remember. Consumer beliefs, attitudes, and habits, then, have been engrained based on an outdated system. Sure, we’ve had the “Don’t be a Litterbug” and “Reduce, Reuse, Recycle” campaigns which have positively impacted consumption and waste management. But the narratives were transfigured in translation from intent to action.

There’s a reason, “reduce and reuse” are first and second to recycling. It isn’t the end-all solution for waste management if there’s more and more waste being produced. The solution, then, is to reduce waste and reuse what’s in circulation. Therefore, to shift your customers’ behavior from single-use to reuse is to shift their beliefs, attitudes, and habits from “take-make-dispose” to “reduce and reuse.”

How do you do that?

Wolke and Stern write, “The theory of planned behavior proposes that intentions to engage in a behavior are the outcome of three factors: attitudes about the behavior; subjective norms (i.e. social pressure), and perceived behavioral control (i.e. perceived ability to enact the behavior).” In other words, make reuse easy, exciting, and exclusive – yes, we said exclusive – and you’ll influence your customers’ beliefs, attitudes, and habits surrounding sustainability.

Exclusivity adds a touch of subjective norms. Customers opting for reusable packaging become your new VIPs. Existing customers? Upgrade and retain them. New customers? Introduce and excite them. And you’ll want to reward your participating customers by providing incentives for their exclusivity. Whether this is earned discounts or rewards with each order and package return cycle, or other perks and benefits – exclusivity will drive people to perform a behavior because they’ll want to be included. It’s human nature. So long as they feel good about what they’re doing and are capable of doing it.

Determinant #4: Context

Context is different from knowledge in that there are always variables your customer cannot control. However, that doesn’t mean these variables impede on feasibility. They simply create obstacles. “For some behaviors, supportive policies that reduce costs, make the behavior more convenient, and provide necessary infrastructure are critical,” explains Wolke and Stern. 

Think back to the customer rushing outside with their recycling in their bathrobe. What if they lived on the top floor of an apartment complex? What if they lived in a city without a recycling program at all? Knowledge is knowing there’s a solution. Context is making the solution fit. Show your customers using reusable packaging. Show them you’re invested in more than the packaging or in the program but in its efforts of improving their experiences and the environment.

Similar to pop culture, reuse must be exclusive to catch, then inclusive to survive. Show your customers that they can join the revolution and become a part of the solution, and they will.

Reusable packaging for holiday shipping

Photo by Gabriel Garcia Marengo on Unsplash

“Good luck getting your holiday gifts delivered on time this year. You’ll need it,” writes Chris Isadore in an October 2020 CNN Business article. He adds, “Demand for shipping has reached levels they didn’t expect to deliver until several years from now.” The they he’s referring to are the carriers delivering the sea of packages ordered online in the midst of the COVID-19 pandemic. There’s no denying the system bog as carriers and delivery drivers around the country struggled to keep up with e-commerce demand, impacting businesses and consumers alike.

What, then, is in store for 2021?

Well, Isadore’s words may reign true. Starting October 1, a slowdown of all first-class USPS deliveries, originally proposed by Postmaster General Louis DeJoy back in June, will take effect, delaying first-class mail by up to 5 days sent from certain areas of the country.

And not only will brands need to ship those  gifts much earlier this year, but they’ll be paying more to ship them with USPS, as well. Kimberlee Speakman, for Forbes, outlines some of the important facts, including:

Under the proposal, customers can expect to pay from 25 cents more for packages up to 10 pounds, up to as much as $5 more for packages weighing between 21 and 70 pounds.

The additional fees would be added to packages shipped between Oct. 3 and Dec. 26

The USPS started charging more for packages sent by retailers and large shipping companies last year, adding surcharges ranging between 24 cents and $1.50 per package.

With e-commerce’s heavy traffic expected to continue, shipping orders and gifts is going to cost brands and consumers even more time and money this 2021 holiday season, without guarantee packages will arrive on time. This, of course, isn’t forgetting the predictable, single-use packaging waste to come.

There’s a better way – a smarter way.

The Webinar:

There’s a lot going on in the world, already, and with the rules changing, making shipping even more analog and expensive, it’s time we learn from the past – if even just the past year – and prepare for the future. 

It was David Biello, TED’s Science Curator who said:

“It’s not just saving the planet. In fact it’s not really saving the planet. It’s saving ourselves. You know, the planet has dealt with climate change many times before, and honestly the planet will be fine. Our civilization, if we don’t act now, and act quickly, will not be fine.”

And the best ways to save ourselves? Education and collective cooperation. Thus, in support of sustainability education, the theme of its August Giveback, and collective circularity, LimeLoop presents its first webinar: Reusable Packaging for Holiday Shipping in hopes of inspiring and easing holiday shipping experiences this season. 

Topics covered in this webinar:

1. Holiday Forecasts and Opportunities
2. How Reusable Packaging Works
3. Implementing Reusable Packaging

The webinar will take 20 to 25 minutes. So, whether you’re setting up the basics or shipping what may feel like your millionth package, join LimeLoop to review what you might know and to learn what you might not. 

The need for a circular solution

With the rise of consumerism, and the continued expectation of convenience and fast delivery, online shopping undoubtedly embedded itself in our culture. In a letter to shareholders, Amazon CEO, Jeff Bezos revealed they have more than 100 million Prime subscribers. The digital economy has officially arrived. Inevitably, every new age brings with it a new set of challenges.

E-commerce’s rise simultaneously resulted in a momentous rise in packaging waste. At LimeLoop, instead of focusing on the existing packaging solutions – traditionally cardboard boxes and plastic poly mailers – we chose to re-imagine an entirely new shipping landscape and introduce a circular solution: smart reusable packaging.

Why, you ask, do we need to consider alternative shipping materials? After all, cardboard boxes and paper mailers are recyclable. As it turns out, recycling is a complex matter. What consumers understand as recyclable has led to a significant amount of non-recyclables making their way into single-stream containers. From plastic bags, organic matter to metal… you name it. Today, the average contamination rate sits at approximately 25%, which translates into 1 in every 4 non-recyclable item being placed in a recycling container.

For example, when foods or liquids contaminate good cardboard and paper, their value is lost and, are then, un-recyclable. Papers can only be recycled 5 to 7 times before the cellulose fibers become too short, as stated by the U.S. Environmental Protection Agency (EPA).  And with rising recycling costs  and as much as we like to think our packaging materials are being recycled, that is not entirely accurate.

The Circular Solution

Rather than emulating the current packaging and shipping ecosystem, we decided to shift our thinking towards envisioning a different kind of shipping landscape. We asked ourselves, what if we shipped items using something that is not a cardboard box? What would that look like? How would it move an item from point A to B? Beyond product, what else could this shipper hold? How would it interact with the user and the environment? And the list goes on.

In this stage of the brainstorming process, we don’t edit ourselves. No question is stupid, and no answer is correct (or wrong). The goal is to think outside of the (cardboard) box, literally, and examine the root of the problem. Essentially, we were looking to solve for packaging waste in a sustainable way, as opposed to designing a single product to replace the cardboard box. This means examining form, function, and material use for the entirety of the product lifecycle. The result: a full-circle shipping solution in the form of a reusable, trackable shipper that lasts up to 10 years.

How it Works

The LimeLoop shipper is made from recycled billboard vinyl and is designed to be reused over and over, in place of a cardboard box or mailer. Designed to be modular, the shipper can snap and contract as needed. When expanded, the shipper is large enough to hold up to 11 adult shirts comfortably. Waterproof, abrasion-proof, and trackable, the shipper is built to last up to 10 years. This extended lifecycle reduces carbon emissions, energy, and the consumption of valuable resources such as trees, water, and oil.

When you receive your order from participating brands, all you need to do is take your product out, flip the mailing label over, and put the shipper back in the mailbox instead of in the trash. The shipper is then mailed back to the brand so it can be used again for the next customer. As we like to say, it’s as easy as zip, flip + ship.