Blog
The voices of our products
Getting behind the voices of our products with EON’s Founder & CEO, Natasha Franck Wait, put the scissors down. We know clothing tags haven’t necessarily been the most comfortable, or functional, in the past. But today, the tags on our clothes are alive –...
Decentralize to decarbonize
IoT’s role in positive environmental impact and sustainable business. The narrative changed around ecommerce sustainability. No longer a niche ‘nice-to-have,” sustainability transitioned from an operational feature to an operational requirement. Increased pressure...
Revolutionizing smart reusable packaging
At first glance, LimeLoop may appear to be just a reusable packaging company. Yet, as LimeLoop’s co-founders, CEO Ashley Etling and CTO Chantal Emmanuel, explain in this episode of The Understory Podcast, LimeLoop is revolutionizing smart reusable...
The 5Rs of reverse logistics
It’s said that 79 percent of customers view free returns as important, which makes sense when we think about reverse logistics as a driver of Customer Lifetime Value (LTV). Return policies give your customers confidence in you and your products because,...
Designing for an Ecommerce economy
We now live in a digital culture. And it has fundamentally shifted the shopping and packaging experience from the corner store (1900’s) to the store and the door (1990’s). Key examples include companies that have embraced the change – Warby...
Sustainable reverse logistics
Reverse logistics. Chances are you’ve heard this term before. But, sustainable reverse logistics? Stop right there. We know reverse logistics involves providing easy ecommerce return policies for your customers. But where does the sustainability piece...
Consumer behavior change & reuse
Consumer behavior is sometimes a mystery, but for the most part, it’s pretty predictable. Influencing consumer behavior, or rather consumer behavior change, however, is where the real riddle is. It isn’t impossible, though. We see it all the time...
The Reusies: the award ceremony for reuse
On September 30th, Upstream and Closed Loop Partners held their first-ever national reuse awards ceremony complete with an invigorating panel discussion, inspiring award winners, and a VIP after-party. Host, Danni Washington, TV personality...
Reusable packaging for holiday shipping
Photo by Gabriel Garcia Marengo on Unsplash “Good luck getting your holiday gifts delivered on time this year. You’ll need it,” writes Chris Isadore in an October 2020 CNN Business article. He adds, “Demand for shipping has reached levels they didn’t expect...
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