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Why We Started LimeLoop: A Vision for a Waste-Free World

Why We Started LimeLoop: A Vision for a Waste-Free World

Jan 7, 2025

  LimeLoop was founded with a clear mission: to tackle the critical issues of waste and traceability in the shipping industry. Every year, approximately 160 billion single-use packages contribute to environmental degradation. Our co-founders, Ashley Etling and...

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Podcast

Personal connection through arts, crafts and sustainable choices - Behind

Behind the Green with Valerie Schafer Franklin

“Just buying from micro businesses and artisans, I think there is a unique environmental story in sustainability in that people know how to repair things. If people are learning skills and crafts and honing them and getting better, that improves our collective capacity to keep things out of landfills…The personal connection that people experience from buying art and crafts makes the world a little better. That personal connection you feel from touching someone’s art makes it one of your prized possessions.”

Circularity through resale and repairs

Behind the Green with Peter Whitcomb

“Different brands are in different parts of their journey. For a lot of brands, resale makes a ton of sense because there’s a ton of waste. And the brands that are further along in their sustainability journey are tapping into their waste to continue to build these new closets through repair and resale. However, there’s still a lot of work to be done. How do you match action to the goals? And what can really be achieved which is where technology gets really interesting.”

Prioritizing circularity through produce packaging

Behind the Green with John Paap

“Different brands are in different parts of their journey. For a lot of brands, resale makes a ton of sense because there’s a ton of waste. And the brands that are further along in their sustainability journey are tapping into their waste to continue to build these new closets through repair and resale. However, there’s still a lot of work to be done. How do you match action to the goals? And what can really be achieved which is where technology gets really interesting.”

Why we should have started slowing down fast carbon yesterday

Behind the Green with Elizabeth Bridges

“By slowing down this fast carbon, we are giving our society some time—buying us some time to ween ourselves off of our fossil fuels…the ways that our every day lives would change, if we can’t start doing this at scale, could be truly detrimental for our future.”

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