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3 simple swaps for a circular supply chain
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Why quitting cardboard should be a top priority
If you’re anything like me, you recently found yourself basking in the glow of a beautiful holiday season. With a smile on your face you looked around a sitting room at your family members, felt the pleasant warmth of a full belly, watched exuberant children play with...
8 key takeaways I learned from retailers about “recycling” cardboard
I’ve spent the last 5 years of my life working to eliminate single-use packaging. Cutting the use of cardboard was part of that goal, but most of my focus was on cutting single-use plastic packaging used in direct to consumer e-commerce shipments. This was true for a...
Sadly, holiday waste is only going to get worse this year
The beginning of October means that the holiday season is just around the corner. And, with the holidays, that means an increase in shopping which ultimately leads to more returns, or in other words more holiday waste. We live in a world where ordering more rather...
Fashion’s role in collective circularity
You can learn a lot about a society by way of its fashion. What, then, do these photos say? And how did we get here? One could highlight cotton’s role in the Industrial Revolution. The same would point out fashion’s role in industrializing countries, driving...
The voices of our products
Getting behind the voices of our products with EON’s Founder & CEO, Natasha Franck Wait, put the scissors down. We know clothing tags haven’t necessarily been the most comfortable, or functional, in the past. But today, the tags on our clothes are alive –...
Decentralize to decarbonize
IoT’s role in positive environmental impact and sustainable business. The narrative changed around ecommerce sustainability. No longer a niche ‘nice-to-have,” sustainability transitioned from an operational feature to an operational requirement. Increased pressure...
Revolutionizing smart reusable packaging
At first glance, LimeLoop may appear to be just a reusable packaging company. Yet, as LimeLoop’s co-founders, CEO Ashley Etling and CTO Chantal Emmanuel, explain in this episode of The Understory Podcast, LimeLoop is revolutionizing smart reusable...
The 5Rs of reverse logistics
It’s said that 79 percent of customers view free returns as important, which makes sense when we think about reverse logistics as a driver of Customer Lifetime Value (LTV). Return policies give your customers confidence in you and your products because,...
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