A Letter from Ashley Etling, CEO of LimeLoop
Growing up in the Midwest, my love for the environment began with simple joys: hiking through lush fern forests, biking under endless skies, and savoring home cooked meals with my family. Later, life took me to the mountains and eventually to San Francisco, where I discovered a deeper connection to nature and food—its beauty and fragility. These experiences shaped my passion for protecting our planet and inspired LimeLoop’s mission: delivering a world without waste.
My journey towards sustainable innovation began unexpectedly. While working in supply chain software, I created a reusable shipping package out of necessity. Years later, during a move, I rediscovered that original package—a moment that coincided with the explosive growth of e-commerce. Watching packages pile up at doorsteps everywhere, I realized we needed a fundamental shift in how we approach shipping and packaging.
Partnering with my brilliant co-founder Chantal Emmanuel, we envisioned LimeLoop as more than just a company. It became a mission to reimagine logistics, transforming waste into opportunity. Our goal has always been simple yet profound: create shipping solutions that respect our planet while meeting the dynamic needs of modern businesses.
Building LimeLoop has been an incredible journey with far-reaching impacts. Our reusable packaging solution has already saved hundreds of thousands of trees, conserved millions of gallons of water, and significantly reduced CO2 emissions by 93% compared to a single-use package. We’re not just creating a product; we’re pioneering a circular system for all of reuse, transforming the entire logistics landscape.
However, this path is not without its challenges. We face hurdles in changing deeply ingrained consumer behaviors, navigating complex supply chains, and overcoming the initial investment costs for businesses. Despite these obstacles, we remain committed to our vision, knowing that each challenge overcome brings us closer to a truly sustainable future.
In the coming weeks, we’ll share an exciting announcement that takes us one step closer to our vision of sustainable shipping. Stay tuned.
Warmly,
Ashley Etling
CEO & Co-Founder, LimeLoop
Contact us today to get started!